Seafood Through the Consumer Lens: What’s Changed?
How have consumer attitudes towards seafood changed over the years? What matters most when shoppers choose seafood? Explore the findings from one of the world’s largest studies of seafood consumer perceptions.
Building on our 2024 research, you’ll discover insights from the survey of almost 15,000 seafood consumers across 14 countries, revealing how seafood purchasing priorities have evolved, the growing role of independent certification in building consumer confidence, and what these trends mean for retailers, brands and seafood businesses.