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Why ASC?

We set the standard for seafood. If you see the ASC label on pack, you can be sure that your seafood was farmed with care.

Our impact

By choosing ASC labelled seafood, you are making a proven, positive impact on people and the planet.

Get involved

Which seafood will you choose for dinner? We've got some suggestions.

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Join the most recognised certification programme as proof of your responsible farming practices to a global audience.

Our impact

ASC creates measurable positive change in global seafood farming.

Find out more

The ASC programme is successful because of all producers and partners involved. Read our reports and stories.


Join the most recognised certification programme and benefit from trading ASC certified seafood.

Our impact

ASC creates measurable, positive change in global seafood farming.

After certification

In addition to accessing our global network of secure and flexible supply, ASC partners benefit from marketing their ASC certified seafood.

Meet Chris Ninnes, our CEO

Hi, I’m Chris Ninnes and I have the privilege of being the CEO of ASC. I am thrilled to welcome you, as our newest member, to the ASC family.

Your decision to join us is an exciting moment for us all. As you embark on your journey with us, I encourage you to embrace Our Mission to transform aquaculture towards environmental sustainability and social responsibility.

More than colleagues, we are a community united by this shared mission so bring your unique skills, perspectives, and experiences to help us further our work Setting the Standard for Seafood.

With the health of our planet and the well-being of our global community facing unprecedented challenges the mission of ASC takes on even greater significance. We envision a world where seafood farming plays a major role in supplying food and social benefits for humanity, whilst minimising negative impacts on the environment, and we’re so pleased you’re here to help us do that.

You have chosen to be a part of something special—a team that is dedicated to making a positive impact. We are Caring, Open, Informed and Creative thought leaders working as an empowered collaborative. So, wherever you are in the world and whichever part of ASC you are joining, know that your contribution is integral to our collective success.

Welcome to ASC! I look forward to meeting you soon.

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