bofrost* supports and promotes the ASC standards
June 17, 2010
Bofrost*, the European market leader in the direct sales of ice-cream and deep-frozen specialities in 12 European countries, today issued a statement of support for the ASC in which they confirm their willingness to preferably source farmed seafood from ASC-certified sources.
“bofrost* regards the implementation of the ASC certification that is currently under development as an important means to establish a future orientated, worldwide transformation towards environmentally and socially sustainable aquaculture.
“Just like bofrost* did when in 1997 the MSC was founded, bofrost* supports and promotes the ASC standards and confirms their willingness to preferably source farmed seafood from sources that work or will work in compliance with these standards.
“Besides, bofrost* will call upon their current suppliers to get ASC-certified.
“At the same time, bofrost* confirms that they will publicly state their support for the ASC standards and will publish their cooperation with the ASC in their own printed media.
“bofrost* has made it their objective to educate their 2.7 million loyal customers and convince them of the importance and advantages of the ASC standards for responsible aquaculture.”
The statement was signed by bofrost* executives Norbert Helgers, Jörg Jacob and Ulrich Schönhoff