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Why ASC?

We set the standard for seafood. If you see the ASC label on pack, you can be sure that your seafood was farmed with care.

Our impact

By choosing ASC labelled seafood, you are making a proven, positive impact on people and the planet.

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Which seafood will you choose for dinner? We've got some suggestions.

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Join the most recognised certification programme as proof of your responsible farming practices to a global audience.

Our impact

ASC creates measurable positive change in global seafood farming.

Find out more

The ASC programme is successful because of all producers and partners involved. Read our reports and stories.


Join the most recognised certification programme and benefit from trading ASC certified seafood.

Our impact

ASC creates measurable, positive change in global seafood farming.

After certification

In addition to accessing our global network of secure and flexible supply, ASC partners benefit from marketing their ASC certified seafood.

Bumble Bee Foods commits to ASC certified fish

July 22, 2013

North American consumers can now enjoy a wider choice of responsibly farmed seafood. Bumble Bee Foods, the largest seafood company in North America, has announced the launch of their new range of certified frozen seafood products. The Bumble Bee SuperFresh™ line is exclusively sourced from farms that have gained certification from third-party organisations, such as Aquaculture Stewardship Council (ASC), GlobalG.A.P. or Global Aquaculture Alliance (GAA).

Growing support of responsible fish farming

An increasing number of North American brands and retailers now support responsible aquaculture. Bumble Bee Foods joins an encouraging global trend in committing to source certified responsibly farmed seafood. As a result, more North American consumers can reward the responsible practices of certified farms when they choose responsibly sourced products.

Bumble Bee Foods’ commitment

The new Bumble Bee SuperFresh™ frozen seafood line includes responsibly farmed shrimp, salmon and tilapia products. It is the result of almost two years of consumer research and product development. Bumble Bee’s mission is to provide high-quality, nutritious product and meal solutions that are sourced sustainably. Bumble Bee’s commitment allows North American customers easy access to premium frozen seafood products they can enjoy with a good conscious.

Contributing to healthy oceans

ASC is a global organisation working with aquaculture (farmed fish) producers, seafood processors, retail and foodservice companies, scientists, conservation groups and the public to promote the best environmental and social choice in aquaculture seafood.

Farms that are certified in compliance with the ASC Standards show that they employ environmental and socially responsible methods.

Responsible aquaculture can greatly contribute to healthy coastal ecosystems, stop overfishing of wild caught fish as a feeding source for farmed fish,  halt the loss of mangroves, significantly reduce escapes from fishponds, and stop water pollution and the excessive use of antibiotics.

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