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We set the standard for seafood. If you see the ASC label on pack, you can be sure that your seafood was farmed with care.

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By choosing ASC labelled seafood, you are making a proven, positive impact on people and the planet.

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Join the most recognised certification programme as proof of your responsible farming practices to a global audience.

Our impact

ASC creates measurable positive change in global seafood farming.

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The ASC programme is successful because of all producers and partners involved. Read our reports and stories.


Join the most recognised certification programme and benefit from trading ASC certified seafood.

Our impact

ASC creates measurable, positive change in global seafood farming.

After certification

In addition to accessing our global network of secure and flexible supply, ASC partners benefit from marketing their ASC certified seafood.

Dutch retailers promote certified seafood for Think Fish Week

September 22, 2015

The Think Fish campaign in the Netherlands takes place all this week. Many events are happening across the country to help Dutch consumers understand the importance of sustainably caught or responsibly farmed seafood.

Certified seafood is becoming increasingly popular across the Netherlands. The share of fish bought by households that carries the MSC- (sustainably caught) or ASC- (responsibly farmed) logo is growing. Researchers GFK found that families with children and pensioners together eat 35 per cent of all sustainably or responsibly produced fish that is sold. Most of their certified purchases come from Albert Heijn, Lidl and Aldi.

The most popular fish species chosen are herring, salmon, pollock, pangasius and tilapia. Herring, with a 25 per cent share of consumption, is the most popular sustainably caught fish, with fish fingers accounting for a 17 per cent share. Pangasius and tilapia are the most popular responsibly farmed fish bought, with salmon and shrimp catching up rapidly. Sustainable fish is most commonly eaten in South-Holland, North-Brabant and North-Holland. In Flevoland, proportionately, the least amount of sustainable fish is eaten. Supermarkets in the Netherlands aim to only sell certified fish from 2016 onward.

Think Fish Week

Think Fish week was set up by the World Wildlife Fund, Marine Stewardship Council and Aquaculture Stewardship Council. Supermarket chains, fishmongers, caterers, fish suppliers and well know fish product brands joined the organisations to support the initiative.

The campaign aims to help consumers understand the importance of eating sustainably caught or responsibly farmed fish to help maintain healthy fish stocks, protect vulnerable coastal areas and ensure there is a responsible supply of fish for future generations.

During Think Fish Week consumers can easily discover the wide range of MSC and ASC certified seafood, where they can buy it and how to prepare delicious meals with it.

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