Find what you are looking for

Go directly to content

Why ASC?

We set the standard for seafood. If you see the ASC label on pack, you can be sure that your seafood was farmed with care.

Our impact

By choosing ASC labelled seafood, you are making a proven, positive impact on people and the planet.

Get involved

Which seafood will you choose for dinner? We've got some suggestions.

Popular links

Follow us and stay up to date:


Join the most recognised certification programme as proof of your responsible farming practices to a global audience.

Our impact

ASC creates measurable positive change in global seafood farming.

Find out more

The ASC programme is successful because of all producers and partners involved. Read our reports and stories.


Join the most recognised certification programme and benefit from trading ASC certified seafood.

Our impact

ASC creates measurable, positive change in global seafood farming.

After certification

In addition to accessing our global network of secure and flexible supply, ASC partners benefit from marketing their ASC certified seafood.

EcoFish Partners with the ASC

January 27, 2016

EcoFish announced today its successful certification by the Aquaculture Stewardship Council (ASC) for chain of custody.  Chain of Custody (CoC) certification assures that ASC certified seafood delivered to supply chain actors originates from a farm certified by ASC. This allows buyers to make credible claims of the responsibly farmed origin of their seafood to their customers.

The news reinforces a current trend toward responsible aquaculture in the US market. As the ASC is preparing for its annual participation in the Seafood Expo North America in Boston, it has seen an increasing interest in certified farmed seafood from US suppliers and retailers.  

EcoFish, founded in 1999, has a long history of leading sustainable seafood initiatives, having pioneered the sustainable seafood category in the United States over 15 years ago, and becoming the first Marine Stewardship Council (MSC) certified seafood distributor for wild fish in the United States in 2001.

EcoFish’s retail brand Henry & Lisa’s Natural Seafood (sold in over 4,000 grocery stores nationwide) will first start using the ASC logo on its Ecuadorian farmed shrimp, raised on the first ASC certified shrimp farm in the world.

Henry Lovejoy, President and Founder of EcoFish states – “EcoFish is thrilled to have the highly credible ASC vetting fish farming operations for responsible methods, and is honored to be part of their program.  The ASC fills a very important void for producers and consumers wishing to procure the most responsibly farmed seafood available.  More than half of the seafood consumed in the world today is from farms; so this is a commitment every seafood company should be making, to assure plentiful, safe and healthy seafood for future generations.”

Esther Luiten, Senior Commercial Marketing Manager for ASC said, “We are pleased that EcoFish has earned ASC certification. Their commitment to the programme is a testament to their longstanding and extensive record of good environmental stewardship.  The ASC logo will give EcoFish customers confidence that their seafood comes from certified responsible farms with the highest standards for social and environmental protection.” 

About The ASC

Founded in 2010 by WWF and IDH, the ASC is an independent not for profit organization with global influence.  The ASC’s mission is to transform aquaculture towards environmental sustainability and social responsibility using efficient market mechanisms that create value across the chain. ASC aims to be the world’s leading certification and labelling program for responsibly farmed seafood.

About EcoFish

EcoFish has been pioneering the sustainable seafood category since 1999.  EcoFish sources seafood exclusively from environmentally sustainable fisheries, as determined by an independent Advisory Board comprised of some of the world’s leading marine conservation scientists.  All products are 100% sustainable and all natural, and their award-winning frozen and canned Henry & Lisa’s Natural Seafood line can be found in over 4,000 grocery stores nationwide.

Confidental Infomation