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Why ASC?

We set the standard for seafood. If you see the ASC label on pack, you can be sure that your seafood was farmed with care.

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By choosing ASC labelled seafood, you are making a proven, positive impact on people and the planet.

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Join the most recognised certification programme as proof of your responsible farming practices to a global audience.

Our impact

ASC creates measurable positive change in global seafood farming.

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The ASC programme is successful because of all producers and partners involved. Read our reports and stories.


Join the most recognised certification programme and benefit from trading ASC certified seafood.

Our impact

ASC creates measurable, positive change in global seafood farming.

After certification

In addition to accessing our global network of secure and flexible supply, ASC partners benefit from marketing their ASC certified seafood.

First Abalone farm in South Africa achieves ASC certification

January 22, 2016

The Irvin & Johnson Ltd Danger Point Abalone farm has become the first abalone farm in South Africa to achieve certification against the ASC Abalone Standard for responsible aquaculture.

The farm was awarded ASC certification after satisfying stringent social and environmental criteria assessed by independent third-party certifier SCS Global Services. A final report which details how the farm met these standards is available here.

Traceability at farm level

Irvine & Johnson Danger Point Abalone farm has an annual production of 300 tons and all harvested abalone are produced at the farm site. Production capacity is determined yearly by type and volume while the farm produces product batches of abalone monthly. Depending on the size and growth, selections are made weekly, then graded and harvested on a daily basis. The production system includes monitoring, control and robust traceability systems featuring an electronic information system to track and record information relevant to production, harvest and processing.

More ASC certified abalone in the market

Irvine & Johnson continues to supply fresh frozen, canned and dried abalone products to South Africa. It also exports to Hong Kong, China, Singapore and Japan, where appetite for abalone is high.

The ASC programme: Meeting the growing demand for responsible aquaculture

The ASC programme promotes industry best practice to minimise the environmental and social footprint of commercial aquaculture. The ASC on-pack logo helps consumers choose abalone products that have been farmed following the ASC’s comprehensive standard for responsible farming.

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