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We set the standard for seafood. If you see the ASC label on pack, you can be sure that your seafood was farmed with care.

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ASC creates measurable positive change in global seafood farming.

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Join the most recognised certification programme and benefit from trading ASC certified seafood.

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ASC creates measurable, positive change in global seafood farming.

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First Scandinavian hotel chain introducing ASC certified seafood

September 10, 2015

Nordic Choice Hotels has become the first hotel chain in Scandinavia to offer ASC certified seafood to their guests.

© Linda Sörnäs

One of the chain’s flagship hotels, the Japanese spa and conference hotel, Yasuragi, in Sweden has made a committment to introduce ASC certified seafood in their restaurants. By including the ASC logo on their menus, guests will be confident that their seafood comes from a responsible and well-managed farm.

To support responsible aquaculture, Yasuragi has become ASC Chain of Custody certified. Yasuragi will be the first hotel in the Nordic region to offer its customer full traceability for its farmed seafood.

Caroline Stridmar Sustainability Manager at Yasuragi, said: “The label gives us an opportunity to easily show our guests that we know where the fish we serve comes from and that it has been caught or farmed with consideration for the environment. The fact that the blue and aqua seafood labels are common in supermarket freezers of course makes our communication easier, since many guests know what they stand for.”

Cathring Dehli, Sustainability Manager, Nordic Choice Hotels, said: “Nordic Choice Hotels is one of Scandinavia’s largest hotel chains. Due to our size we can also be a force to support positive social change. Food production has major impacts on the environment and the climate, therefore, it is important for us to serve healty food that has been produced in a sustainable manner as far as possible.”

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