Retailer Yata promotes ASC certified seafood in Hong Kong

To mark its commitment to responsible seafood sourcing, retailer YATA in collaboration with KLG Fine Food will run a promotional campaign in Hong Kong from 6 October to 2 November 2015.

The campaign will promote the ASC labelled products FISH MONK Frozen Pangasius Fillets and FISH MONK Frozen Vannamei Shrimps in the YATA Tuen Mun Store and YATA Kwun Tong Store in Hong Kong.

“We are happy to be able to provide responsibly farmed seafood in our stores. At YATA we want to inform our customers that they can make responsible choices when they shop. The ASC logo makes choosing responsibly farmed fish easy. Consumers can be sure of the source of their seafood,” said Paul Leung, Deputy Department Manager, Merchandising of YATA Ltd.

KLG Fine Food earned ASC certification in August 2014. The company has supplied ASC certified seafood to YATA since June 2015. “We have committed to the ASC programme because sourcing and providing sustainable food is one of our core values. Consumers are increasingly concerned about overfishing and environmental and social impacts of aquaculture. They want healthy and responsibly farmed fish in their grocery shops,” said Leung Ka Shing, KLG Sales Director.

“ASC Chain of Custody is a tool for seafood supply chain companies that want to become more transparent. It is important to have such a great support from retailers, which YATA is demonstrating through its campaign. I am sure the collaboration between KLG and YATA will help raise awareness about the importance and benefits of choosing responsibly farmed seafood in Hong Kong,” said Esther Luiten, ASC Senior Commercial Marketing Manager.