Find what you are looking for

Go directly to content

Why ASC?

We set the standard for seafood. If you see the ASC label on pack, you can be sure that your seafood was farmed with care.

Our impact

By choosing ASC labelled seafood, you are making a proven, positive impact on people and the planet.

Get involved

Which seafood will you choose for dinner? We've got some suggestions.

Popular links

Follow us and stay up to date:


Join the most recognised certification programme as proof of your responsible farming practices to a global audience.

Our impact

ASC creates measurable positive change in global seafood farming.

Find out more

The ASC programme is successful because of all producers and partners involved. Read our reports and stories.


Join the most recognised certification programme and benefit from trading ASC certified seafood.

Our impact

ASC creates measurable, positive change in global seafood farming.

After certification

In addition to accessing our global network of secure and flexible supply, ASC partners benefit from marketing their ASC certified seafood.

Marine Harvest First to Feature New ASC Marketing Toolkit at Seafood Expo Global

April 26, 2016

To celebrate the official launch of the ASC Marketing Toolkit, the Marine Harvest Group is the first ASC partner to use elements from the new ASC materials at their booth during Seafood Expo Global in Brussels, Belgium.

Ola Brattvoll, COO Sales and Marketing of the Marine Harvest Group, was joined by Aquaculture Stewardship Council CEO Chris Ninnes for the official unveiling at the start of the Seafood Expo this morning.

The annual event is the largest seafood trade fair in the world with more than 26,600 professionals from 144 countries participating in previous years.

The event marks the official debut of the ASC Marketing Toolkit, and Marine Harvest is the first ASC partner to use the completed set of materials. The booth will be the home of Marine Harvest Group for the duration of the exhibition in Brussels, and will provide examples to others of the ways in which the new materials can support partner communications regarding ASC certification.

“We are delighted to be the first ASC partner to utilize elements from the new ASC Marketing Toolkit at our booth. This once more underlines our vision of Leading the Blue Revolution and our commitment to responsible aquaculture. With over 40 of our salmon farms already ASC-certified, and some 15 more under assessment, we are well underway to fulfil our commitment to be 100% ASC-certified by 2020,”, said Ola Brattvoll, COO of Sales and Marketing of Marine Harvest.

“Marine Harvest is a market leader and a true partner in a shared mission to improve the performance of the industry. Collaborations with them and other industry partners in the use of the marketing toolkit are important to the overall work of the ASC, as it increases our collective capacity to reach key audiences,” said Chris Ninnes, CEO of ASC. “The new toolkit is one of many ways we provide support to our partners, and we will continue to expand our offerings in line with future demands.”

The ASC Marketing Toolkit is now available to all ASC partners, and will help marketing departments, visual design teams, and content creators efficiently develop consistent materials regarding their ASC certified product. The ultimate goal is to help partners convey their dedication to responsible aquaculture to consumers and stakeholders through simple, compelling visuals and messages. The toolkit will also help promote a clear and consistent vision and brand affiliation with the ASC for content marketing initiatives.

The toolkit incorporates elements most requested by ASC partners, and provides a variety of useful assets including original artwork, icons, approved copy, examples of posters and pamphlet designs to be used in-store, as well as essential advice on logo usage, and will be updated and revised at regular intervals in order to meet partner needs.

You can stop by the Marine Harvest booth at H5-545 to see the innovative new design in use. To find out more, including how to access the toolkit, and additional information about the ASC programme, visit the joint ASC MSC booth at  H7-1553 or contact the ASC Communications department at

Confidental Infomation