Find what you are looking for

Go directly to content

Why ASC?

We set the standard for seafood. If you see the ASC label on pack, you can be sure that your seafood was farmed with care.

Our impact

By choosing ASC labelled seafood, you are making a proven, positive impact on people and the planet.

Get involved

Which seafood will you choose for dinner? We've got some suggestions.

Popular links

Follow us and stay up to date:


Join the most recognised certification programme as proof of your responsible farming practices to a global audience.

Our impact

ASC creates measurable positive change in global seafood farming.

Find out more

The ASC programme is successful because of all producers and partners involved. Read our reports and stories.


Join the most recognised certification programme and benefit from trading ASC certified seafood.

Our impact

ASC creates measurable, positive change in global seafood farming.

After certification

In addition to accessing our global network of secure and flexible supply, ASC partners benefit from marketing their ASC certified seafood.

More ASC labelled products are launched in China

February 24, 2016

KLG Fine Foods, the Hong Kong based supplier of responsibly farmed seafood, has launched its first ASC labelled Fish Monk pangasius and shrimp products in China.

The first certified products, Fish Monk Vannamei Shrimp and Fish Monk Pangasius, are now on sale in the Guangdong and Southern China province. KLG Fine Foods plans to extend distribution of both products to Beijing and Shanghai later this year.

Leung Ka Shing, Sales and Marketing Director of GZ KLG Fine Food Company Limited, said: “We believe in the core values of the ASC programme. We are committed to sourcing seafood from farms that use responsible farming practices to minimise the adverse impacts of fish farming.”

“We always look for opportunities to extend the product portfolio to the market and help our customers choose responsibly farmed seafood. Fish farmed to the ASC’s standard gives assurance that it has been farmed with responsible methods,” added Shing.

The ASC certified pangasius is sourced from Godaco Seafood Joint Stock Company, and the shrimp is supplied by Quoc Viet. KLG Fine Foods have also said they will pursue additional opportunities to expand the number of ASC labelled products in their product line part of its ongoing commitment to responsible aquaculture.


Chain of Custody ensures greater traceability


The ASC on-pack logo helps consumers to make an informed choice in the supermarket. The logo assures buyers that the fish they purchase has been responsibly sourced, with minimal impacts on society and the environment, and is fully traceable back to a well-managed farm.  

The ASC requires all companies processing certified seafood to have in place traceability systems that ensure that no product mixing or substitution can occur. The logo is fully traceable throughout the entire supply chain to ensure the availability of seafood, the health of the ocean and the enduring livelihood of the local communities in which the farms operate.


Expanding the ASC programme in China


Interest in the ASC programme has exploded across Asia and the number of Chinese tilapia farms with certification has increased over recent years.

In addition to increased participation at the farm level, retail outlets are also carrying more ASC products. Last year, ASC certified salmon went on sale in China and a greater variety of ASC certified seafood species will soon be available in select stores across the country.  

Confidental Infomation