MSC and ASC Win Grand Prix for French Consumer Campaign

The Aquaculture Stewardship Council  (ASC) and Marine Stewardship Council (MSC) have been awarded the Grand Prix for Social Responsibility for their joint campaign Semaine de la Peche Responsable, the annual French consumer campaign.

On 9 April, the Grand Prix award was presented to the ASC and MSC during a ceremony in Paris at PRODURABLE, the yearly fair for Sustainable Development and Corporate Social Responsibly.

In competition with 48 other brands the ASC and MSC were selected as winners for best NGO label, in recognition of  Semaine de la Peche Responsable’s engagement with numerous brands and distributors in order to mobilise the public to support and sustainable fisheries and responsible fish farming.

“I’m delighted that we have received the Grand Prix for our joint campaign with MSC in France. It is a tremendous achievement,” said Esther Luiten, ASC’s Commercial Director.

“Engaging with partners and consumers is key. The Semaine de le Peche Responsable campaign is an excellent opportunity for us to inform consumers about responsible aquaculture and let them know that by choosing ASC-labelled seafood they help protect the environment and care for workers and local communities.”

Award for labels working towards sustainable development

The PRODURABLE event has been a platform for sustainable solutions for over a decade. With hundreds of exhibitors and 130 sessions with more than 400 speakers, PRODURABLE brings together actors committed to innovation, sustainable development and CSR.

In total, the PRODURABLE 2^nd Grand Prix for Corporate Social Responsibility was awarded to 8 winners in categories including best sustainable Business-to-Business product, best Business-to-Consumer product and best sustainable service.

The NGO award presented to ASC and MSC was shared with French retailer Carrefour for their support of programmes to find permanent living solutions for the homeless.