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Why ASC?

We set the standard for seafood. If you see the ASC label on pack, you can be sure that your seafood was farmed with care.

Our impact

By choosing ASC labelled seafood, you are making a proven, positive impact on people and the planet.

Get involved

Which seafood will you choose for dinner? We've got some suggestions.

Certification

Join the most recognised certification programme as proof of your responsible farming practices to a global audience.

Our impact

ASC creates measurable positive change in global seafood farming.

Find out more

The ASC programme is successful because of all producers and partners involved. Read our reports and stories.

Certification

Join the most recognised certification programme and benefit from trading ASC certified seafood.

Our impact

ASC creates measurable, positive change in global seafood farming.

After certification

In addition to accessing our global network of secure and flexible supply, ASC partners benefit from marketing their ASC certified seafood.

Latest News

March 30, 2026

World’s First Farm Achieves Certification to the ASC Farm Standard

From paper to practice: a global milestone in responsible aquaculture Cadiz, Spain – Aquaculture Stewardship Council (ASC) today celebrates a global milestone in responsible aquaculture, as CUPIBAR (Lubimar), a family-owned seabass and seabream estuary farm in southern Spain, becomes the first farm in the world to achieve certification against the ASC Farm Standard. Leadership from […]

March 13, 2026

ASC Unveils Research-Driven On-Pack Label to Boost Consumer Clarity  

Aquaculture Stewardship Council (ASC) is proud to announce the roll out of its new on-pack label, a research-driven evolution designed to enhance understanding of the ASC mission with consumers. The launch follows an extensive development process, including trademark registration in the European Union and 20 additional countries, combined with quantitative consumer testing across five key […]

March 12, 2026

Understanding India’s Shrimp Landscape: Global Industry Leaders Visit Andhra Pradesh 

Andhra Pradesh, India – Aquaculture Stewardship Council (ASC) and Sustainable Fisheries Partnership (SFP) have successfully hosted the first India Shrimp Landscape Tour, bringing together global seafood supply chain, financial, and commercial partners to gain first-hand insight into the country’s shrimp production ecosystem. Held in Andhra Pradesh, the five-day tour showcased how shrimp production exists within […]

March 9, 2026

Shaping Responsible Aquaculture in and Around Protected Areas: ASC Launches 30-Day Stakeholder Consultation

Aquaculture Stewardship Council (ASC) is launching a stakeholder consultation focused on how aquaculture can operate responsibly within and around Protected Areas. Running from 9 March to 9 April, the 30-day consultation will gather input from key stakeholders and forms part of ASC’s broader work to address environmental risks to biodiversity, habitats, and ecosystem processes in […]

March 5, 2026

ASC Certification of Taylor Shellfish Highlights Growing Market for More Sustainable Shellfish in North America

SHELTON, Washington – America’s appetite for oysters is deepening and the seafood industry is responding with stronger sustainability commitments. As consumption climbs and tinned seafood sales surge, a new certification announcement from the Aquaculture Stewardship Council (ASC) confirms that Washington-based Taylor Shellfish Farms, North America’s largest oyster producer, is doubling down on responsibly farmed seafood. […]

March 3, 2026

JW Marriott Hotel Seoul Leads Luxury Hospitality in South Korea with Dual ASC and MSC Certification

Seoul, South Korea — JW Marriott Hotel Seoul becomes the first Marriott hotel in Korea to receive dual certification from the Aquaculture Stewardship Council (ASC) and the Marine Stewardship Council (MSC), reinforcing its leadership in responsible seafood sourcing within the luxury hospitality sector. As part of this initiative, the hotel will introduce the ASC and […]

March 2, 2026

ASC opens a stakeholder consultation on supply chain requirements covering human rights, humane slaughter and food safety

Aquaculture Stewardship Council (ASC) is launching a 60-day public consultation today (2 March 2026) on proposed revisions to its Chain of Custody (CoC) Module. The consultation forms part of ASC’s wider programme of upholding strong social and animal welfare protections across the seafood value chain. It also reflects the organisation’s commitment to robust assurance and […]

February 18, 2026

ASC Welcomes Iceland Foods’ Expanding Certified Seafood Range As Retailers Prove Responsible Choices Can Be Affordable

Aquaculture Stewardship Council (ASC) welcomes Iceland Foods’ latest expansion of its ASC-certified seafood range, highlighting a growing movement among UK retailers to make responsibly farmed seafood both accessible and affordable for shoppers. Launching from 10 February, Iceland’s new selection of ASC-labelled products reflects a broader shift in the retail sector, as more supermarkets recognise that […]

February 12, 2026

ASC Appointed To Executive Committee of EU Market Advisory Council

Aquaculture Stewardship Council (ASC) has been officially classified as an Other Interest Group (OIG) and nominated to the Executive Committee of the Market Advisory Council (MAC), marking a significant step in ASC’s engagement with European Union market and policy processes. Established under the EU Common Fisheries Policy, the MAC brings together stakeholders from across the […]

January 15, 2026

Good For Planet, Great in the Bowl: French Poke-chain Pokawa Obtains ASC and MSC Certifications

Paris, France – Pokawa, France’s leading poké bowl brand, has reached a major milestone in its responsible sourcing. The chain is now serving 100% Aquaculture Stewardship Council (ASC) and Marine Stewardship Council (MSC) certified seafood for all of its proteins, including salmon, shrimp, and tuna. These two internationally recognised certifications—among the most rigorous in the […]