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We set the standard for seafood. If you see the ASC label on pack, you can be sure that your seafood was farmed with care.

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By choosing ASC labelled seafood, you are making a proven, positive impact on people and the planet.

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Join the most recognised certification programme as proof of your responsible farming practices to a global audience.

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ASC creates measurable positive change in global seafood farming.

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Join the most recognised certification programme and benefit from trading ASC certified seafood.

Our impact

ASC creates measurable, positive change in global seafood farming.

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In addition to accessing our global network of secure and flexible supply, ASC partners benefit from marketing their ASC certified seafood.

Park Hyatt Tokyo first hotel in Japan to receive ASC Chain of Custody certification

June 13, 2016

The Aquaculture Stewardship Council (ASC) is proud to announce that Park Hyatt Tokyo has become the first hotel in Japan to receive ASC Chain of Custody (CoC) certification.

The Park Hyatt Tokyo will serve seafood from farms that are ASC certified to ensure the food served at the hotel restaurant comes from producers who care for the environment and the social welfare of those who work on the farm and live in the local communities. To further increase awareness of responsibly produced seafood among their clients, the Park Hyatt Tokyo restaurant Girandole will be serving a special summer menu with certified Japanese seafood, including Atlantic salmon, Hokkaido scallops and Pacific prawns.

Hyatt Hotels Corporation is committed to environmental stewardship with a specific focus on energy, waste and water reduction, which has also made them an industry leader for tracking comprehensive global energy and water data since 2006. The Hyatt hotel in Tokyo has also pledged to source their wild-capture seafood from Marine Stewardship Council (MSC) certified fisheries. With these commitments to both the ASC and the MSC, the Park Hyatt Tokyo is following the corporate philosophy of ”Thoughtfully sourced. Carefully served.”

ASC certified seafood on the rise in Japan

The ASC certification programme has seen a significant growth in Japan over the past few months. In April 2016, just five years after the Tōhoku earthquake and tsunami, the ASC welcomed Miyagi Prefecture Fisheries Cooperative Oyster farms to the programme as the first ASC certified farm in Japan. The farms are situated just off the Pacific Ocean coastline in the northern Japan and have been certified against the ASC Bivalve Standard.

At the end of April, the Japan’s biggest retailer Aeon and ASC certified salmon producer Ventisqueros announced their collaboration to start selling the first Chilean certified coho in Asia. Ventisqueros is the first Chilean producer to be recognised as a strategic partner by a Japanese retailer, and according to Aeon the partnership was triggered by ”the alignment of values” of the two companies. Aeon is also planning to increase the share of ASC and MSC certified seafood sales from 3% to 10% by 2020.

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