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Why ASC?

We set the standard for seafood. If you see the ASC label on pack, you can be sure that your seafood was farmed with care.

our impact

By choosing ASC labelled seafood, you are making a proven, positive impact on people and the planet.

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Certification

Join the most recognised certification programme as proof of your responsible farming practices to a global audience.

Our impact

ASC creates measurable positive change in global seafood farming.

Find out more

The ASC programme is successful because of all producers and partners involved. Read our reports and stories.

Certification

Join the most recognised certification programme and benefit from trading ASC certified seafood.

Our impact

ASC creates measurable, positive change in global seafood farming.

After certification

In addition to accessing our global network of secure and flexible supply, ASC partners benefit from marketing their ASC certified seafood.

Royal Caribbean signs global partnership with World Wildlife Fund to support responsible aquaculture and ocean conservation

Royal Caribbean Cruises Ltd (RCL) and the World Wildlife Fund (WWF) have signed a five-year global partnership to help protect our oceans ­­-  setting out a commitment to source ASC and MSC products as they increase supply chain responsibility, meet environmental targets and engage millions of passengers in ocean conservation.

Under the Sustainable Seafood 2020 Target, RCL’s North American and European operations will source 75 per cent of their farmed seafood lines from ASC certified responsible farms and 90 per cent of its wild catch from MSC certified sustainable fisheries.

This involves farms in full assessment for ASC certification and comprehensive aquaculture improvement projects and those in assessment for MSC certification, comprehensive Fishery Improvement Projects (FIPs), or International Seafood Sustainability Association (ISSA) member companies.

By the end of June, RCL and WWF will set a short-term specific Traceability Target for obtaining MSC and ASC Chain of Custody. This includes RCL’s sustainable sourcing strategy, destination stewardship and sustainable tour operations platforms.

Throughout the partnership, RCL will financially support WWF’s global ocean conservation work through a $5 million philanthropic contribution. The initiative aligns RCL with WWF’s mission to conserve the world’s oceans together and immediately start to raise awareness among more than five million passengers.

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