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We set the standard for seafood. If you see the ASC label on pack, you can be sure that your seafood was farmed with care.

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By choosing ASC labelled seafood, you are making a proven, positive impact on people and the planet.

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Join the most recognised certification programme as proof of your responsible farming practices to a global audience.

Our impact

ASC creates measurable positive change in global seafood farming.

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The ASC programme is successful because of all producers and partners involved. Read our reports and stories.


Join the most recognised certification programme and benefit from trading ASC certified seafood.

Our impact

ASC creates measurable, positive change in global seafood farming.

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In addition to accessing our global network of secure and flexible supply, ASC partners benefit from marketing their ASC certified seafood.

The ASC presents its new visual identity in Brussels

April 27, 2010

On April 27, the ASC presents its new visual identity at the European Seafood Exposition. The ASC – founded by WWF and IDH (Dutch Sustainable Trade Initiative) – is proud to present itself as a ‘first time exhibitor’ at the ESE 2010. The visual identity that Ogilvy Amsterdam produced for the ASC pro bono represents exactly what the ASC stands for: transparency, responsibility, credibility, independence, linking demand with supply and effectiveness.

Chief Executive Officer Dr. Philip Smith expects to be heading for three extremely busy days: ‘This is the first time the ASC presents itself at an international seafood exposition. Seeing all the meeting requests we’ve had coming in, it looks like the whole industry is eager to find out what the ASC can do for them’.

The presentation of the ASC at the European Seafood Exposition in Brussels where all major players in the seafood industry are present, is an important stepping stone towards the introduction of a credible consumer label for responsible aquaculture for twelve seafood species groups. The species groups were chosen because of their potential impact on the environment and society, their market value and the extent to which they are (potentially) traded internationally. The ASC will create market demand for responsibly farmed seafood by introducing a label. Major seafood buyers, seafood processors, retailers and NGO’s have already publicly supported the ASC.

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