Find what you are looking for

Go directly to content

Why ASC?

We set the standard for seafood. If you see the ASC label on pack, you can be sure that your seafood was farmed with care.

Our impact

By choosing ASC labelled seafood, you are making a proven, positive impact on people and the planet.

Get involved

Which seafood will you choose for dinner? We've got some suggestions.

Popular links

Follow us and stay up to date:


Join the most recognised certification programme as proof of your responsible farming practices to a global audience.

Our impact

ASC creates measurable positive change in global seafood farming.

Find out more

The ASC programme is successful because of all producers and partners involved. Read our reports and stories.


Join the most recognised certification programme and benefit from trading ASC certified seafood.

Our impact

ASC creates measurable, positive change in global seafood farming.

After certification

In addition to accessing our global network of secure and flexible supply, ASC partners benefit from marketing their ASC certified seafood.

Woolworths commits to sourcing ASC certified seafood

October 28, 2014

Leading South African retailer, Woolworths, has pledged to source their farmed seafood from sustainable and responsible operations by 2020.

Woolworths has joined a growing number of businesses making formal commitments to support responsible aquaculture practices. The premium food and clothing retailer introduced its sustainable seafood policy in 2008 and was the first retailer to sign the WWF-SASSI Retail Charter*, it then went on to introduce its Fishing for the Future programme.

By the end of 2015, all of Woolworths’ farmed products will be sourced from aquaculture operations that are:

  • engaged in a credible, time-bound improvement project* or, where applicable
  • WWF-SASSI green-listed, or
  • formally committed to achieving the Aquaculture Stewardship Council (ASC) certification or have other credible standards in place.

And by the end of 2020, all aquaculture species sold will be:

  • from aquaculture operations that are engaged in a credible, time-bound Improvement Project*, or
  • WWF-SASSI green-listed, or
  • where applicable, ASC (or equivalent) certified.

     Committing to a responsible future

Woolworths prides itself on providing its customers with a wide range of seafood from responsible, well-managed sources. To achieve this they worked for many years with organisations such as WWF to help them meet their goals.

Hezron Joseph, Woolworths Seafood Technologist, said: “Woolworths is dedicated to seafood sustainability and providing the best for our customers. Through our Fishing for the Future programme we are helping aquaculture become a more environmentally and socially responsible choice for our customers. Our commitments, which include the ASC, help us achieve this by ensuring that our seafood is responsibly sourced and traceable back to the farm that raised it.”

Esther Luiten, ASC’s Commercial Marketing Manager, said: “I applaud Woolworths for its commitment to responsible aquaculture and recognising the importance of moving global production to a more sustainable basis. It is great that Woolworths is offering a responsible choice for consumers in South Africa. I look forward to working with them as they strive to meet their sustainability goals.”

More information around their public commitments and other milestones can be found on their website at

Confidental Infomation