Market Development Manager
UK & Ireland
Based in UK, remote role, flexible full time hours, circa 48,000-53,000 GBP per annum varying based on location, experience and skills. Benefits include a minimum of 25 days holiday + bank holidays, competitive local benefits including Pension, BUPA and Life Assurance, Annual Workstation & Wellbeing grants, paid time off to Volunteer, all staff in-person Retreats, Employee Recognition Awards, a Free Coffee each week on us, and much more.
We are an independent, not-for-profit, impact organisation established in 2010 driving the world’s leading certification programme for responsibly farmed seafood. Certified farmed products are promoted to consumers through the use of its ASC-logo.
The aquaculture industry is growing strongly and is already supplying more than half of all seafood consumed worldwide, but this growing demand increases the environmental and social footprint associated with this expansion. The ASC certification and labelling programme incentivises improved farming practices by promoting the benefits of responsibly farmed seafood and encourages the industry towards achieving environmental sustainability and social responsibility.
We work across the globe with aquaculture producers, seafood processors, retail and foodservice companies, scientists, conservation groups and the public to make it very easy to recognize and buy farmed seafood that meets the highest environmental and social standards.
Overview
The UK is one of ASC’s core growth markets worldwide. As the Market Development Manager (or Commercial Outreach Manager) for the United Kingdom and Ireland, you would be responsible for further expanding the uptake of ASC’s certification and labelling programme by implementing the specific UK market strategy. You will work closely with our partners such as retail, brands, suppliers, farms and other NGOs to achieve this.
You will be part of a regional team, working on the UK & Ireland specifically, with the role also embedded within our overall European Market Development Team. This role plays a crucial part in fostering growth and relationships between our organisation and our core commercial partners (food industry, retail partners, supply chains and consumer/commodity drivers).
Responsibilities
- Implement and update the market strategic plan to deepen market presence and strengthen, defend and promote ASC’s value and brand to achieve the outputs needed for UK & Ireland growth
- Forge and strengthen relationships with key retailers, suppliers and brands to deepen their commitment and preference to the ASC programme – ultimately increasing their uptake and offer of ASC labelled products
- Build and deepen relationships with key seafood suppliers to drive uptake of ASC certification and ASC label usage
- Maintain and develop collaboration with NGOs, other certification programmes (ISEAL members) and consumer organisations in building trust and awareness around the ASC certification programme and to clearly distinguish ASC from its competitors.
- Identify and consolidate expectations and wishes of key commercial partners and stakeholders regarding our ASC programme
- Work closely with local Marketing Communications Managers and our Global Brand & Marcomms teams to help lever commercial partners’ efforts in promoting the ASC programme to end-consumers and build awareness.
- Represent and promote the ASC in commercial and industry events
- Work in collaboration with the Marine Stewardship Council (MSC) in support of ASC’s efforts to service commercial partners and other stakeholders
Skills & Experience
The ideal candidate will possess strong and confident market development qualities and have a natural affinity to our ASC mission to transform the aquaculture industry towards environmental sustainability and social responsibility. You will need;
- experience in the UK (sea)food/ retail sector with a good understanding / curiosity about the role certification and labelling plays.
- knowledge of the impact certification and labelling can have in driving sustainable and responsible practices (in food/retail/commercial settings)
- aquaculture understanding and curiosity is desirable, but not mandatory
- strong focus on the delivery of result-oriented customer service
- a diplomatic approach in linking a business reality with the vision and mission of the ASC programme
- project management skills, able to ensure timely delivery of outreach initiatives
- natural communication & presentation skills with a focus on ‘winning hearts and minds’
- great influencing and interpersonal skills with the ability to engage diverse audiences
- the drive and commitment to make positive impact happen
This role requires a proactive individual who can navigate challenges with creativity and determination while making a positive impact on both people and planet.
To Apply
Please send your CV and Cover letter application, in English, to recruitment@asc-aqua.org Please format your documents: NAME.CV and NAME.coverletter
Your application will be considered and we will make a shortlist of candidates to invite to interview. Sometimes you may be asked to prepare additional written materials, past work examples and / or a presentation. Interviews will generally be held via Teams.
ASC take data protection seriously. We will only use any personal information in connection with your application for this position. If your application is unsuccessful, we will keep your personal information for 6 months. For more information, please read our privacy policy which can be found here: https://www.asc-aqua.org/privacy/
We want to be an inclusive and diverse employer of choice, reflecting the global community and therefore particularly welcome applications from all underrepresented groups.