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Why ASC?

We set the standard for seafood. If you see the ASC label on pack, you can be sure that your seafood was farmed with care.

Our impact

By choosing ASC labelled seafood, you are making a proven, positive impact on people and the planet.

Get involved

Which seafood will you choose for dinner? We've got some suggestions.

Certification

Join the most recognised certification programme as proof of your responsible farming practices to a global audience.

Our impact

ASC creates measurable positive change in global seafood farming.

Find out more

The ASC programme is successful because of all producers and partners involved. Read our reports and stories.

Certification

Join the most recognised certification programme and benefit from trading ASC certified seafood.

Our impact

ASC creates measurable, positive change in global seafood farming.

After certification

In addition to accessing our global network of secure and flexible supply, ASC partners benefit from marketing their ASC certified seafood.

Use Our ASC Label

Seafood lovers increasingly care where their seafood comes from. Our ASC label gives consumers confidence that they are choosing fish and seafood products that are traceable and have been independently certified as farmed with care.

Introducing Your New ASC Label

The new ASC label and updated claims are available for use on packaging and menus.

WHAT THIS MEANS FOR YOU

Request a Licence

The ASC label is a registered trademark and you need to sign a licence to use it on products, marketing materials or in your corporate communications. Most organisations that sign a licence to use the ASC label are liable to pay annual fees and, depending on the label use, royalties.

If you’re an educational institute, media, charity, a certifier or an NGO raising public awareness of sustainable seafood, then you can apply to use the ASC label for free.

As an impact-driven organisation, we reinvest all licensing income to further our mission of making seafood farming more sustainable.

The logo is a key visual component of our ASC label and the guidance documents below use the term ‘logo’ in this context.

Do you want to request a licence? Have a look which type of licence you would need and who to contact:

Guidelines for Using our ASC Label

As a certification mark and trademark, the application of our ASC label is strictly governed, both on-product and off-product, via the guidelines listed below. This ensures the ASC label keeps its integrity and value, key credentials for everybody using it. The Marine Stewardship Council International – which is the separate trading arm of the MSC – acts as our agent regarding the licensing and administration of the ASC label. As our agent they issue, on our behalf, label licence agreements and approve label use on products.

Want to report misuse of the ASC label? Jump to report form

New ASC Label and Updated Claims

 

Artwork for new products using the new ASC label and updated on-pack claims can be submitted for approval as of the following timelines:

  • Consumer-facing products being sold into the EU: From 16 March 2026
  • Non-consumer-facing (EU and worldwide) and consumer-facing products being sold outside of the EU: From 1 October 2026

Redesigns for previously approved products do not need to be sent to MSCI for approval when the old label and claims are changed to the new label and updated claims. This applies only to changes to the new label and updated claims.

New products with the new label and updated claims need to be approved. The normal artwork approval process through MSCI applies.

Partners should review their packaging schedules and transition to the new label and updated claims as part of their next print runs, taking into account the regulatory timelines in the markets where their products are placed on the market.

New ASC Label User Guide

The new ASC Label User Guide sets out the rules for the use of the new label and updated on-pack claims, explains the fee structure and highlights how Chain of Custody certified supply chain organisations can employ the label for maximum impact. Translated versions of this guide will be coming soon.

Download The New ASC Label User Guide

Updated ASC Claims

When our new ASC label is used on a product it must always be accompanied by the updated ASC claim.

Updated ASC claims in English

The updated claim explains and substantiates the new ASC label and is available in three versions:

Version 1:
Seafood from farms that have been independently certified to the ASC environmental and social standard. www.asc-aqua.org

Version 2:
The XXXXXX (insert seafood species) in this product comes from seafood farms that have been independently certified to the ASC environmental and social standard. www.asc-aqua.org

Version 3:
ASC certified farmed seafood. www.asc-aqua.org

Updated ASC claims translations

 

Arabic

Version 1:
منتجات بحرية من مزارع تربية الأحياء المائية التي تم اعتمادها بشكل مستقل وفقًا لمعايير ASC البيئية والاجتماعية.
www.asc-aqua.org
Version 2:
(أدخل نوع الأصناف البحرية) في هذا المنتج يأتي من مزارع تربية الأحياء المائية حاصلة على اعتماد مستقل وفقًا لمعايير ASC البيئية والاجتماعية.
www.asc-aqua.org
Version 3:
منتجات بحرية مستزرعة معتمدة من ASC.
www.asc-aqua.org

 

Bulgarian

Version 1:
Морски дарове от ферми, които са независимо сертифицирани по екологичния и социалния стандарт на ASC. www.asc-aqua.org

Риба от ферми, които са независимо сертифицирани по екологичния и социалния стандарт на ASC. www.asc-aqua.org

Version 2:
XXXXXX (въведете вида морски дарове) в този продукт произхожда от ферми за морски дарове, които са независимо сертифицирани по екологичния и социалния стандарт на ASC. www.asc-aqua.org

XXXXXX (въведете вида морски дарове) в този продукт произхождат от ферми за морски дарове, които са независимо сертифицирани по екологичния и социалния стандарт на ASC. www.asc-aqua.org

Version 3:
Морски дарове отглеждани със сертификат ASC. www.asc-aqua.org

Риба отглеждана със сертификат ASC. www.asc-aqua.org

 

Chinese (simplified)

Version 1:
本产品所用海鲜来自经独立认证符合 ASC 环境和社会标准的养殖场。www.asc-aqua.org

Version 2:
本产品中的 XXXXXXX(填写海鲜种类)来自经独立认证符合 ASC 环境和社会标准的养殖场。www.asc-aqua.org

Version 3:
经 ASC 认证的养殖海鲜。www.asc-aqua.org

 

Chinese (traditional)

Version 1:
本產品所用海鮮來自經獨立認證符合 ASC 環境和社會標準的養殖場。 www.asc-aqua.org

Version 2:
本產品中的 XXXXXXX(填寫海鮮種類)來自經獨立認證符合 ASC 環境和社會標準的養殖場。 www.asc-aqua.org

Version 3:
經 ASC 認證的養殖海鮮。 www.asc-aqua.org

 

Croatian

Version 1:
Plodovi mora iz uzgajališta koja su neovisno certificirana prema ASC standardu za okoliš i društvo. www.asc-aqua.org

Version 2:
XXXXXXX (unesite vrstu plodova mora) u ovom proizvodu dolazi iz uzgajališta plodova mora koja su neovisno certificirana prema ASC standardu za okoliš i društvo. www.asc-aqua.org

Version 3:
ASC certificirani uzgojeni plodovi mora. www.asc-aqua.org

 

Czech

Version 1
Mořské plody z farem, které byly nezávisle certifikovány podle environmentálního a sociálního standardu ASC. www.asc-aqua.org

Version 2:
XXXXXXX (vložte druh mořských plodů) v tomto produktu pochází z farem mořských plodů, které byly nezávisle certifikovány podle environmentálního a sociálního standardu ASC. www.asc-aqua.org

Version 3:
Certifikované farmované mořské plody ASC. www.asc-aqua.org

 

Danish

Version 1:
a. Fisk fra opdræt, der er uafhængigt certificeret i henhold til ASC’s miljø- og sociale standard. www.asc-aqua.org
b. Skaldyr fra opdræt, der er uafhængigt certificeret i henhold til ASC’s miljø- og sociale standard. www.asc-aqua.org

*For bløddyr kan artsnavnet (f.eks. blåmusling) bruges i stedet for ‘fisk’ eller ‘skaldyr’.

Version 2:
XXXXXXX (indsæt fisk og skaldyrsart) i dette produkt kommer fra opdræt, der er uafhængigt certificeret i henhold til ASC’s miljø- og sociale standard. www.asc-aqua.org

Version 3:
a. ASC-certificeret fisk fra opdræt. www.asc-aqua.org
b. ASC-certificeret skaldyr fra opdræt. www.asc-aqua.org

*For bløddyr kan artsnavnet (f.eks. blåmusling) bruges i stedet for ‘fisk’ eller ‘skaldyr’.

 

Dutch

Version 1:
Vis, schaal- en schelpdieren van kwekerijen die onafhankelijk gecertificeerd zijn volgens de milieu- en sociale standaard van ASC. www.asc-aqua.org

Version 2:
De XXXXXXX (vis, schaal- of schelpdierensoort invullen) in dit product is afkomstig van kwekerijen die onafhankelijk gecertificeerd zijn volgens de milieu- en sociale standaard van ASC. www.asc-aqua.org

Version 3:
ASC-gecertificeerde vis, schaal- en schelpdieren. www.asc-aqua.org

 

Estonian

Version 1:
Mereannid farmidest, mis on sõltumatult sertifitseeritud vastavalt ASC keskkonna- ja sotsiaalstandardile. www.asc-aqua.org

Version 2:
Selles tootes olev XXXXXXX (sisestage mereandide liik) pärineb mereandide farmidest, mis on sõltumatult sertifitseeritud vastavalt ASC keskkonna- ja sotsiaalstandardile. www.asc-aqua.org

Version 3:
ASC-sertifikaadiga farmides kasvatatud mereannid. www.asc-aqua.org

 

Finnish

Version 1:
Mereneläviä viljelylaitoksilta, jotka on riippumattomasti sertifioitu ASC:n ympäristö- ja sosiaalisen vastuun standardin mukaisesti. www.asc-aqua.org

Version 2:
Tämän tuotteen XXXXXXX (lisää merenelävälaji) on peräisin vesiviljelylaitoksesta, joka on riippumattomasti sertifioitu ASC:n ympäristö- ja sosiaalisen vastuun standardin mukaisesti. www.asc-aqua.org

Version 3:
ASC-sertifioituja kasvatettuja mereneläviä. www.asc-aqua.org

 

French

Version 1:
Produits de la mer provenant de fermes aquacoles qui ont été certifiées de manière indépendante selon le référentiel environnemental et social ASC. www.asc-aqua.org

Version 2:
Les XXXXXXX [insérer les espèces de poissons et/ou de fruits de mer] de ce produit proviennent de fermes aquacoles qui ont été certifiées de manière indépendante selon le référentiel environnemental et social ASC. www.asc-aqua.org

La/Le XXXXXXX [insérer l’espèce de poisson ou de fruit de mer] de ce produit provient de fermes aquacoles qui ont été certifiées de manière indépendante selon le référentiel environnemental et social ASC. www.asc-aqua.org

Version 3:
Produits aquacoles issus de fermes certifiées ASC. www.asc-aqua.org

 

German

Version 1:
Fisch aus Zuchten, die unabhängig nach dem Umwelt- und Sozialstandard des ASC zertifiziert wurden. www.asc-aqua.org

Meeresfrüchte aus Zuchten, die unabhängig nach dem Umwelt- und Sozialstandard des ASC zertifiziert wurden. www.asc-aqua.org

Version 2:
Der/Die/Das (Spezies einfügen) in diesem Produkt stammt aus Zuchten, die unabhängig nach dem Umwelt- und Sozialstandard des ASC zertifiziert wurden. www.asc-aqua.org

Version 3:
ASC-zertifiziert gezüchteter Fisch. www.asc-aqua.org

ASC-zertifiziert gezüchtete Meeresfrüchte. www.asc-aqua.org

 

Greek

Version 1:
Θαλασσινά από εκτροφεία που έχουν πιστοποιηθεί ανεξάρτητα σύμφωνα με το περιβαλλοντικό και κοινωνικό πρότυπο ASC. www.asc-aqua.org

Version 2:
Τα XXXXXXX (εισάγετε είδος θαλασσινών) σε αυτό το προϊόν προέρχονται από εκτροφεία θαλασσινών που έχουν πιστοποιηθεί ανεξάρτητα σύμφωνα με το περιβαλλοντικό και κοινωνικό πρότυπο ASC. www.asc-aqua.org

Version 3:
Πιστοποιημένα εκτρεφόμενα θαλασσινά ASC. www.asc-aqua.org

 

Hungarian

Version 1:
Tengeri ételek olyan farmokról, amelyeket függetlenül tanúsítottak az ASC környezeti és társadalmi szabvány szerint. www.asc-aqua.org

Version 2:
A termékben található XXXXXXX (helyezze be a tengeri étel fajtáját) olyan tengeri farmokról származik, amelyeket függetlenül tanúsítottak az ASC környezeti és társadalmi szabvány szerint. www.asc-aqua.org

Version 3:
ASC tanúsítvánnyal rendelkező tenyésztett tengeri ételek. www.asc-aqua.org

 

Italian

Version 1:
(First line is plural, second is singular)
Prodotti ittici provenienti da allevamenti che hanno ottenuto una certificazione indipendente secondo lo standard ambientale e sociale ASC. www.asc-aqua.org

Prodotto ittico proveniente da allevamenti che hanno ottenuto una certificazione indipendente secondo lo standard ambientale e sociale ASC. www.asc-aqua.org

Version 2:
I/Le XXXXXXX (inserire le specie ittiche) contenuti/e in questo prodotto provengono da allevamenti ittici che hanno ottenuto una certificazione indipendente secondo lo standard ambientale e sociale ASC. www.asc-aqua.org

Il/La XXXXXXX (inserire la specie ittica) contenuto/a in questo prodotto proviene da allevamenti ittici che hanno ottenuto una certificazione indipendente secondo lo standard ambientale e sociale ASC. www.asc-aqua.org

Version 3:
Prodotti ittici da allevamenti certificati ASC. www.asc-aqua.org

Prodotto ittico da allevamenti certificati ASC. www.asc-aqua.org

 

Japanese

Version 1:
この水産物は、養殖業に関するASCの環境と社会基準に則り、第三者に認証された養殖場で生産されたものです。www.asc-aqua.org

Version 2:
この製品に使用されている[水産物の魚種を挿入]は、養殖業に関するASCの環境と社会基準に則り、第三者に認証された養殖場で生産されたものです。www.asc-aqua.org

Version 3:
ASC認証を取得した養殖場で生産された水産物です。www.asc-aqua.org

 

Korean

Version 1:
ASC의 환경 및 사회 표준에 따라 독립적으로 인증된 양식 수산물 www.asc-aqua.org

Version 2:
이 제품의 XXXXXX(어종 삽입) 은/는 ASC의 환경 및 사회 표준에 따라 독립적으로 인증된 양식장에서 생산되었습니다. www.asc-aqua.org

Version 3:
ASC 양식 수산물 인증. www.asc-aqua.org

 

Latvian

Version 1:
Jūras veltes no saimniecībām, kuras ir neatkarīgi sertificētas atbilstoši ASC vides un sociālajiem standartiem. www.asc-aqua.org

Version 2:
Šajā produktā esošā XXXXXXX (ievietojiet jūras velšu sugu) ir iegūta no jūras velšu saimniecībām, kuras ir neatkarīgi sertificētas atbilstoši ASC vides un sociālajiem standartiem. www.asc-aqua.org

Version 3:
ASC sertificētas saimniecībās audzētas jūras veltes. www.asc-aqua.org

 

Lithuanian

Version 1:
Jūros gėrybės iš ūkių, kurie buvo nepriklausomai sertifikuoti pagal ASC aplinkosaugos ir socialinės atsakomybės standartą. www.asc-aqua.org

Version 2:
Šiame produkte esantys XXXXXXX (įrašykite jūros gėrybių rūšį) yra iš jūros gėrybių ūkių, kurie buvo nepriklausomai sertifikuoti pagal ASC aplinkosaugos ir socialinės atsakomybės standartą. www.asc-aqua.org

Version 3:
ASC sertifikuotos užaugintos jūros gėrybės. www.asc-aqua.org

 

Norwegian

Version 1:
Sjømat fra oppdrett som er uavhengig sertifisert i henhold til ASCs miljø- og sosiale standard. www.asc-aqua.org

Version 2:
XXXXXXX (sett inn sjømatart) i dette produktet kommer fra oppdrett som er uavhengig sertifisert i henhold til ASCs miljø- og sosiale standard. www.asc-aqua.org

Version 3:
ASC-sertifisert sjømat fra oppdrett. www.asc-aqua.org

 

Polish

Version 1:
Ryby i owoce morza z farm, które uzyskały niezależny certyfikat zgodności z normą środowiskową i społeczną ASC. www.asc-aqua.org
Fish: Ryby z farm, które uzyskały niezależny certyfikat zgodności z normą środowiskową i społeczna ASC. www.asc-aqua.org
Shellfish: Owoce morza z farm, które uzyskały niezależny certyfikat zgodności z normą środowiskową i społeczna ASC. www.asc-aqua.org

Version 2:
Fish singular: XXXXXXX (wstawić gatunek ryby, eg. salmon/łosoś) w tym produkcie pochodzi z farm ryb, które zostały niezależnie certyfikowane zgodnie ze standardem środowiskowym i społecznym ASC. www.asc-aqua.org
Fish plural: XXXXXXX (wstawić gatunki ryb, eg. salmon and trout/ łosoś i pstrąg) w tym produkcie pochodzą z farm ryb, które zostały niezależnie certyfikowane zgodnie ze standardem środowiskowym i społecznym ASC. www.asc-aqua.org
Shellfish: XXXXXXX (wstawić gatunek owoców morza, e.g. shrimp/krewetki) w tym produkcie pochodzą z farm owoców morza, które zostały niezależnie certyfikowane zgodnie ze standardem środowiskowym i społecznym ASC. www.asc-aqua.org

Version 3:
Ryby i owoce morza pochodzące z hodowli z certyfikatem ASC. www.asc-aqua.org
Fish: Ryby pochodzące z hodowli z certyfikatem ASC. www.asc-aqua.org
Shellfish: Owoce morza pochodzące z hodowli z certyfikatem ASC. www.asc-aqua.org

 

Portuguese

Version 1:
Produtos de explorações aquícolas que foram independentemente certificadas pelo padrão ambiental e social da ASC. www.asc-aqua.org

Version 2:
O XXXXXXX (insira a espécie de produto do mar) neste produto vem de explorações aquícolas que foram certificadas de forma independente de acordo com o padrão ambiental e social do ASC. www.asc-aqua.org

Version 3:
Produtos aquícolas certificados segundo o padrão do ASC. www.asc-aqua.org

 

Romanian

Version 1:
Fructe de mare provenite de la ferme care au fost certificate independent conform standardului de mediu și social ASC. www.asc-aqua.org

Version 2:
XXXXXXX (introduceți specia de fructe de mare) din acest produs provine de la ferme de fructe de mare care au fost certificate independent conform standardului de mediu și social ASC. www.asc-aqua.org

Version 3:
Fructe de mare de crescătorie certificate ASC. www.asc-aqua.org

 

Russian

Version 1:
Морепродукты с ферм, которые были независимо сертифицированы в соответствии с экологическим и социальным стандартом ASC. www.asc-aqua.org

Version 2:
XXXXXX (вставьте вид морепродуктов) в этом продукте производится на фермах по производству морепродуктов, которые были независимо сертифицированы в соответствии с экологическим и социальным стандартом ASC. www.asc-aqua.org

Version 3:
Сертифицированные ASC фермерские морепродукты. www.asc-aqua.or

 

Serbian

Version 1:
Морски плодови са фарми које су независно сертификоване према ASC еколошким и друштвеним стандардима. www.asc-aqua.org

Version 2:
XXXXXXX (унесите врсту морских плодова) у овом производу потиче са фарми морских плодова које су независно сертификоване према ASC еколошким и друштвеним стандардима. www.asc-aqua.org

Version 3:
ASC сертификовани узгајани морски плодови. www.asc-aqua.org

 

Slovak

Version 1:
Morské plody z fariem, ktoré boli nezávisle certifikované podľa environmentálnej a sociálnej normy ASC. www.asc-aqua.org

Version 2:
XXXXXXX (vložte druh morských plodov) v tomto produkte pochádza z fariem na chov morských plodov, ktoré boli nezávisle certifikované podľa environmentálnej a sociálnej normy ASC. www.asc-aqua.org

Version 3:
Chované morské plody s certifikátom ASC. www.asc-aqua.org

 

Slovenian

Version 1:
Morski sadeži s kmetij, ki so neodvisno certificirani po okoljskem in socialnem standardu ASC. www.asc-aqua.org

Version 2:
XXXXXXX (vstavite vrsto morskih sadežev) v tem izdelku prihajajo s kmetij morskih sadežev, ki so neodvisno certificirani po okoljskem in socialnem standardu ASC. www.asc-aqua.org

Version 3:
Gojeni morski sadeži s certifikatom ASC. www.asc-aqua.org

 

Spanish

Version 1:
Productos del mar de granjas certificadas independientemente según el estándar ambiental y social de ASC. www.asc-aqua.org

Version 2:
El/La XXXXXX (insertar especie) en este producto procede de una granja certificada independientemente según el estándar ambiental y social de ASC. www.asc-aqua.org

Version 3:
Productos del mar de granjas certificadas ASC www.asc-aqua.org

 

Swedish

Version 1:
Sjömat från vattenbruk som har certifierats av en oberoende part enligt ASC:s miljö- och sociala standard. www.asc-aqua.org

Version 2:
XXXXXXX (infoga fisk- och skaldjursart) i denna produkt kommer från fisk- och skaldjursodlingar som har certifierats av oberoende part enligt ASC:s miljö- och sociala standard. www.asc-aqua.org

Version 3:
ASC-certifierad sjömat från vattenbruk. www.asc-aqua.org

 

Thai

Version 1
อาหารทะเลจากฟาร์มที่ได้รับการรับรองอย่างอิสระตามมาตรฐานด้านสิ่งแวดล้อมและสังคมของ ASC www.asc-aqua.org

Version 2:
XXXXXXX (ระบุชนิดของอาหารทะเล) ในผลิตภัณฑ์นี้มาจากฟาร์มอาหารทะเลที่ได้รับการรับรองอย่างอิสระตามมาตรฐานด้านสิ่งแวดล้อมและสังคมของ ASC www.asc-aqua.org

Version 3:
อาหารทะเลที่เลี้ยงในฟาร์มได้รับการรับรองจาก ASC www.asc-aqua.org

 

Turkish

Version 1:
ASC çevresel ve sosyal standardına göre bağımsız olarak sertifikalandırılmış çiftliklerden elde edilen deniz ürünleri. www.asc-aqua.org

Version 2:
Bu üründeki XXXXXXX (deniz ürünü türlerini girin), ASC çevresel ve sosyal standardına göre bağımsız olarak sertifikalandırılmış deniz ürünleri çiftliklerinden gelmektedir. www.asc-aqua.org

Version 3:
ASC sertifikalı çiftlik deniz ürünleri. www.asc-aqua.org

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FAQs: New ASC Label and Updated Claims

If you have specific questions about the new ASC label and updated claims, contact: labelandclaims@asc-aqua.org

 

Why is ASC updating its label and on-pack claims?

ASC has made targeted adjustments to its label and on-pack claims to align with the EU Empowering Consumers Directive (EmpCo) across all EU markets and in response to varying approaches to enforcement being taken as the 27 EU Member States begin transposing the Directive into national law. The Directive will be applied from 27 September 2026.

Following clarification published by the European Commission on 27 November 2025, ASC conducted a detailed legal and regulatory review, including engagement with national authorities across EU Member States about the transposition into national legislation and consultation with external legal experts. ASC is taking a deliberately cautious and forward-looking approach to align with the new legal framework ahead of full application and to minimise regulatory risk for partners – thus we decided that an update to our claims and label was needed.

ASC has been working for some time on the development of a new label, including trademarking and comprehensive consumer testing to strengthen clarity and recognition. In light of the regulatory developments, we have decided to advance the timing of the new label’s launch to align it with the adjustments to our on-pack claims. This approach helps avoid multiple transitions within a short timeframe.

Why is ASC acting now, given that EmpCo has been known since 2024?

ASC has been monitoring the development of the Empowering Consumers Directive since its adoption. Throughout 2025, consultations with the European Commission and the Commission’s published FAQ guidance indicated that ASC’s label and claims were considered compliant with EmpCo.

In early 2026, as Member States began transposing the Directive into national law and clarifying enforcement approaches, the picture evolved. External legal advice indicated that some jurisdictions may apply stricter interpretations.

Once this potential enforcement risk became clear, ASC acted immediately and adopted a cautious and forward-looking approach and decided that an update to our label and claims was needed to minimise regulatory risk for partners.

Does this mean ASC’s previous claims were non-compliant?

No. ASC’s old label and claims were developed in accordance with the legislation in force at the time.

The EmpCo Directive introduces new rules and clarifications regarding environmental and sustainability-related claims, and strict rules on sustainability labels. ASC is well-aligned and compatible with the EmpCo requirements, although final compliance will ultimately depend on how Member States enforce the rules. Our adjustments reflect the evolving regulatory framework and a cautious approach to maintaining compliance once the new rules apply across EU markets. The updates reflect legal developments under the Directive, not concerns about the credibility or integrity of the ASC certification programme.

Are additional countries beyond the EU Member States likely to align with EmpCo requirements?

EEA countries (EU, Iceland, Norway and Liechtenstein) will implement EmpCo as it falls under the scope of the EEA Agreement.

The EU is the biggest trading partner of both the UK and Switzerland, so it is likely that both will align themselves with EU regulatory requirements, albeit at varying levels depending on their respective legislation and according to their own timelines.

Companies remain responsible for ensuring compliance with applicable laws in the markets where their products are placed on the market.

What exactly is changing?

The ASC certification programme is unchanged, including its standards, audit model and assurance processes.

The updates relate to specific on-pack claim wording and presentation elements, the label, to ensure alignment with the Directive’s implementation in the various EU Member States. This will extend to marketing materials and a global roll out in due course.

Where can all versions of the new ASC label be accessed?

All versions of the label (horizontal, B/W etc) can be found in the MSC Multimedia Library when clicking on the label in the respective language in the box “resource tools” on the top right.

Does this affect the integrity or scope of ASC certification?

No. The environmental and social requirements under ASC standards remain unchanged.

The update concerns how certain claims are presented on pack in the EU market. The underlying certification system and third-party verification model remain fully in place.

What is the transition timeline for using the new ASC label and updated claims?

Partners may begin using the new label and updated on-pack claims once they receive the official label image files, revised claims wording and the updated Label User Guide from ASC.

For products placed on the EU market:

  • From 16 March 2026: MSCI will accept ASC artwork submissions using the new ASC label and updated claims.
  • From 1 July 2026: MSCI will only accept artwork with the new ASC label and updated claims.
  • By 27 September 2026: Partners placing products on the EU market are advised to ensure that their packaging uses the new ASC label and updated claims to comply with the Empowering Consumers Directive.

For partners not placing products on the EU market:

  • From 1 October 2026: Artwork using the new ASC label and updated claims may be submitted to MSCI for approval.
  • From 1 April 2027: MSCI will no longer review artwork submissions using the old ASC label and claims.

Partners not placing products on the EU market are advised to transition to the new ASC label and updated claims across packaging, as well as off-pack marketing and communications, by 31 December 2027. Long shelf-life products with the old label may continue to be sold beyond until stock is exhausted, provided they were placed on the market before that date.

Companies remain responsible for ensuring compliance with applicable laws in the markets where their products are placed on the market.

When will MSCI begin accepting artwork using the new label

MSCI will accept and review artwork submissions for new products using the new ASC label and updated claims from 16 March 2026.

Please copy ASCartwork@asc-aqua.org into ASC artwork approval requests to MSCI.

The artwork approval process through MSCI remains unchanged.

Does this update affect non-EU markets?

Yes. The new label and updated claims will apply globally, and all ASC partners will transition to the new label.

For partners not placing products on the EU market, there is less immediate regulatory pressure, and transition may take place on a longer timeline.

The old label will be fully phased out globally by 31 December 2027.

Can products still be sold with the old label if packaging was produced before 27 September 2026? Does packaging need to be withdrawn?

The Directive does not currently provide for a formal grace period at EU level after 27 September 2026. However, enforcement lies with national competent authorities and implementation approaches may vary between Member States. We are aware that there are increasing calls at national level, aimed at the EU Commission, for a grace period for those products labelled before September 2026, or for guidance that could provide greater practical flexibility.

Authorities typically prioritise enforcement according to the gravity of any infringement and the specific circumstances of each case, which may include consideration of whether companies have made reasonable and proportionate efforts for and towards compliance.

Decisions on whether to continue using existing packaging or withdraw it may depend on the individual trader’s risk policy, taking into account factors such as their possibility to demonstrate intention to change, the markets in which products are sold and their own interpretation of enforcement risk at national level, and based on all information provided on the packaging including the ASC label and claims.

Where unsure, independent legal advice may help inform commercial decisions, given it is the responsibility of the trader to ensure compliance with the applicable law of all packaging brought to market.

Do partners need to redesign all of their previously approved packaging?

Redesigns for previously approved products do not need to be sent to MSCI for approval when the old label and claims are changed to the new label and updated claims. Partners can make these changes but do not need to send the updated artwork to MSCI for approval. This applies only to changes to the new label and updated claims.

New products with the new label and updated claims need to be approved. The normal artwork approval process through MSCI applies.

Partners should review their packaging schedules and transition to the new label and updated claims as part of their next print runs, taking into account the regulatory timelines in the markets where their products are placed on the market.

Does this apply to retailer own-brand products?

Yes. All consumer-facing products, including own-brand products carrying the ASC label will need to adopt the new label and updated claims within the communicated transition timeline.

What about the use of new ASC label off packaging – do the same transition timelines apply?

EmpCo requirements apply from 27 September 2026. ASC is prioritising guidance on packaging updates due to the longer production lead times typically involved.

For any off packaging printed materials that feature the ASC label, partners should review their schedules and transition to the new label, and updated claims if relevant, as part of their next print run, taking into account the regulatory timelines in the markets where their products are placed on the market.

The same applies for use of the ASC label and claims digitally. The normal approval process through MSCI applies to any redesigned printed and digital materials with the new label and updated claims.

Additional guidance and supporting materials for marketing and communications will be shared with partners in the coming weeks, including resources designed to support retailers in their communication with consumers.

Does this apply to feed mills that are licence holders?

As the EmpCo Directive applies to consumer-facing products, feed mills are not required to take immediate action.

However, the updated ASC label will become the global standard and feed mills will transition to the new label by 31 December 2027.

Do these changes also apply to menus and foodservice signage?

Yes. The adjustments to the label and claims apply to consumer-facing communication, including menus in foodservice and fresh fish counters.

Guidance is provided in the new ASC Label User Guide.

Old ASC Label and Claims

You may continue submitting artwork using the old label and claims up until the following deadlines:

  • For consumer-facing products being sold into the EU: 1 July 2026
  • For non-consumer-facing (EU and worldwide) and consumer-facing products being sold outside of the EU: 1 April 2027
Old ASC Label User Guide

The old ASC Label User Guide sets out the rules for the use of the old label, explains the fee structure and highlights how Chain of Custody certified supply chain organisations can employ the label for maximum impact.

Download Old ASC Label User Guide

Our Old Claims

When our old label is used on a product it must always be accompanied by the old ASC claim.

Old ASC claims in English

The claims explain and substantiate the ASC label and is available in five versions:

Version 1
Thank you for choosing a product that has met the ASC’s global standard for responsibly farmed seafood. Together we can help transform aquaculture towards environmental sustainability and social responsibility. www.asc-aqua.org

Version 2
This product comes from a farm that has been independently certified to the ASC’s standard for responsibly farmed seafood. www.asc-aqua.org

Version 3
The XXXXXX (insert seafood species) in this product comes from a farm that has been independently certified to the ASC’s standard for responsibly farmed seafood. www.asc-aqua.org

Version 4
This product has met the ASC’s global standard for responsibly farmed seafood. www.asc-aqua.org

Version 5
ASC certified as responsibly farmed. www.asc-aqua.org

Old ASC claims in other languages

 

Arabic

Version 1:
نشكرك على اختيار منتج يستوفي معيار ASC العالمي للمأكولات البحرية التي تمت تربيتها بشكل مسؤول. يمكننا معاً أن نساعد في تحويل تربية الأحياء المائية نحو الاستدامة البيئية والمسؤولية الاجتماعية. www.asc-aqua.org
Version 2:
يأتي هذا المنتج من مزرعة معتمدة بشكل مستقل وفقاً لمعيار ASC للمأكولات البحرية التي تمت تربيتها بشكل مسؤول. www.asc-aqua.org
Version 3:
يأتي XXXXXX (أدخل نوع المأكولات البحرية) في هذا المنتج من مزرعة معتمدة بشكل مستقل وفقًا لمعيار ASC للمأكولات البحرية التي تمت تربيتها بشكل مسؤول. www.asc-aqua.org
Version 4:
استوفى هذا المنتج معيار ASC العالمي للمأكولات البحرية التي تمت تربيتها بشكل مسؤول. www.asc-aqua.org
Version 5:
معتمدة وفقاً لمعيار ASC الخاص بتربية الأحياء المائية بشكل مسؤول. www.asc-aqua.org

Bulgarian

Version 1:
Благодарим ви, че избрахте продукт, който отговаря на глобалния стандарт на ASC за отговорно отглеждани морски продукти. Заедно можем да помогнем за превръщането на аквакултурите в сектор на екологичната устойчивост и социалната отговорност. www.asc-aqua.org

Version 2:
Този продукт е от стопанство, което е независимо сертифицирано по стандарта на ASC за отговорно отглеждани морски продукти. www.asc-aqua.org

Version 3:
XXXXXX (въведете вида морски продукт) в този продукт е от стопанство, което е независимо сертифицирано по стандарта на ASC за отговорно отглеждани морски продукти. www.asc-aqua.org

Version 4:
Този продукт отговаря на световния стандарт на ASC за отговорно отглеждани морски продукти. www.asc-aqua.org

Version 5:
Сертифициран от ASC като отговорно отглеждан. www.asc-aqua.org

 

Chinese (simplified)

Version 1:
感谢您选择符合水产养殖管理委员会(ASC)全球标准的负责任养殖水产品。我们一起携手将水产养殖转变为环境可持续和承担社会责任的产业。www.asc-aqua.org

Version 2:
此产品来自获得水产养殖管理委员会(ASC)标准认证的负责任水产养殖场。www.asc-aqua.org

Version 3:
此产品中的XXXXX(水产品名称/品种)均来自获得水产养殖管理委员会(ASC)认证的负责任水产养殖场。www.asc-aqua.org

Version 4:
此产品符合水产养殖管理委员会(ASC)的全球标准,是负责任养殖的水产品。www.asc-aqua.org

Version 5:
此产品来自ASC认证的负责任水产养殖场。www.asc-aqua.org

 

Chinese (traditional)

Version 1:
感謝您選擇符合水產養殖管理委員會(ASC)全球標準的負責任養殖水產品。我們一起攜手將水產養殖轉變為環境可持續和承擔社會責任的產業。www.asc-aqua.org

Version 2:
此產品來自通獲得水產養殖管理委員會(ASC)標準認證的負責任水産養殖場。www.asc-aqua.org

Version 3:
此產品中的XXXXX(水產品名稱/品種)均來自獲得水產養殖管理委員會(ASC)認證的負責任水産養殖場。www.asc-aqua.org

Version 4:
此產品符合水産養殖管理委員會(ASC)的全球標準,是負責任養殖的水產品。www.asc-aqua.org

Version 5:
此產品來自ASC認證的負責任水產養殖場。www.asc-aqua.org

 

Croatian

Version 1:
Zahvaljujemo na odabiru proizvoda koji ispunjava ASC-ove globalne standarde za odgovoran uzgoj morske hrane. Zajedno pomažemo preobrazbi akvakulture u smjeru održivosti za okoliš i društvene odgovornosti. www.asc-aqua.org

Version 2:
Ovaj proizvod stigao je s farme koja je neovisno certificirana prema ASC-ovim standardima za odgovoran uzgoj morske hrane. www.asc-aqua.org

Version 3:
XXXXX (unesite vrstu morske hrane) proizvod je s farme koja je neovisno certificirana prema ASC-ovim standardima za odgovoran uzgoj morske hrane. www.asc-aqua.org

Version 4:
Ovaj proizvod ispunjava ASC-ove globalne standarde za odgovoran uzgoj morske hrane. www.asc-aqua.org

Version 5:
S ASC-ovim certifikatom za odgovoran uzgoj. www.asc-aqua.org

 

Czech

Version 1
Děkujeme, že jste si vybrali produkt, který splňuje globální standard ASC pro zodpovědný chov mořských plodů. Společně můžeme pomoci přeměnit akvakulturu a více dbát na ekologickou udržitelnost a sociální odpovědnost. www.asc-aqua.org

Version 2
Tento produkt pochází z farmy, která byla nezávisle certifikována v souladu se standardem ASC pro zodpovědný chov mořských plodů. www.asc-aqua.org

Version 3
XXXXXX (zadejte druh mořského plodu) v tomto produktu pochází z farmy, která byla nezávisle certifikována v souladu se standardem ASC pro zodpovědný chov mořských plodů. www.asc-aqua.org

Version 4
Tento produkt splňuje globální standard ASC pro zodpovědný chov mořských plodů. www.asc-aqua.org

Version 5
Certifikát ASC za zodpovědný chov. www.asc-aqua.org

 

Danish

Version 1:
Tak fordi du har valgt et produkt, der opfylder ASC’s internationale standard for ansvarligt opdrættede fisk og skaldyr. Sammen kan vi udvikle akvakulturen i en mere miljørigtig og social bæredygtig retning. www.asc-aqua.org

Version 2:
Dette produkt kommer fra hav- og dambrug, der opfylder en uafhængig tredjeparts certificeret ASC-standard for ansvarligt opdrættede fisk og skaldyr. www.asc-aqua.org

Version 3:
XXXX (indsæt artsnavne) i dette produkt opfylder kravene for en uafhængig tredjeparts certificeret ASC-standard for ansvarligt opdrættede fisk og skaldyr. www.asc-aqua.org

Version 4:
Dette produkt opfylder ASC’s internationale standard for ansvarligt opdrættede fisk og skaldyr. www.asc-aqua.org

Version 5:
Fra et ansvarligt ASC-certificeret hav- og dambrug. www.asc-aqua.org

 

Dutch

Version 1:
Bedankt voor uw keuze voor dit product dat voldoet aan de internationale ASC-standaard voor verantwoord gekweekte vis, schaal- en schelpdieren. Zo werken we samen aan de verduurzaming van de viskweek op het gebied van milieu en sociale omstandigheden. www.asc-aqua.org

Version 2:
Dit product komt uit een kwekerij die onafhankelijk gecertificeerd is volgens de ASC-standaard voor verantwoord gekweekte vis, schaal- en schelpdieren. www.asc-aqua.org

Version 3:
De [VOEG VISSOORT IN] in dit product komt uit een kwekerij die onafhankelijk gecertificeerd is volgens de ASC-standaard voor verantwoord gekweekte vis, schaal- en schelpdieren. www.asc-aqua.org

Korte claim (alleen bij aantoonbaar plaatsgebrek):

Version 4:
Dit product voldoet aan de internationale ASC-standaard voor verantwoord gekweekte vis, schaal- en schelpdieren. www.asc-aqua.org

Version 5:
Van een ASC-gecertificeerde, verantwoorde kwekerij. www.asc-aqua.org

 

Estonian

Version 1:
Aitäh, et olete valinud toote, mis on täitnud ASC vastutustundlikult toodetud mereandide ülemaailmse standardi nõuded. Koos aitame muuta vesiviljelust keskkonnahoidlikumaks ja sotsiaalselt vastutustundlikumaks. www.asc-aqua.org

Version 2:
See toode pärineb kasvandusest, mis on saanud sõltumatult asutuselt sertifikaadi selle kohta, et täidab ASC vastutustundlikult toodetud mereandide standardi nõudeid. www.asc-aqua.org

Version 3:
Selles tootes sisalduv XXXXXX (sisestage mereand) pärineb kasvandusest, mis on saanud sõltumatult asutuselt sertifikaadi selle kohta, et täidab ASC vastutustundlikult toodetud mereandide standardi nõudeid. www.asc-aqua.org

Version 4:
See toode on täitnud ASC vastutustundlikult toodetud mereandide ülemaailmse standardi nõuded. www.asc-aqua.org

Version 5:
ASC sertifikaadiga – toodetud vastutustundlikult. www.asc-aqua.org

 

Finnish

Version 1:
Kiitos, että valitsit merenelävän, jonka kasvatuksessa on noudatettu kansainvälisiä vastuullisen vesiviljelyn ASC-kriteerejä. Näin edistät kestävien ympäristöratkaisujen ja sosiaalisen vastuun yleistymistä vesiviljelyssä. www.asc-aqua.org

Version 2:
Tämä tuote on peräisin viljelylaitoksesta, jonka tuotannon vastuullisuuden on sertifioinut riippumaton taho ASC-standardien mukaisesti. www.asc-aqua.org

Version 3:
XXXXXX (lisää merenelävän nimi) tässä tuotteessa on kasvatettu viljelylaitoksessa, jonka tuotannon vastuullisuuden on sertifioinut riippumaton taho ASC-standardien mukaisesti. www.asc-aqua.org

Version 4:
Tämä tuote täyttää ASC:n vesiviljelylle asettamat kansainväliset vastuullisuuskriteerit. www.asc-aqua.org

Version 5:
ASC-sertifioitu, vastuullisesti kasvatettu. www.asc-aqua.org

 

French

Version 1:
Merci d’avoir choisi ce produit conforme au référentiel mondial d’aquaculture responsable de l’ASC. Ensemble, nous pouvons aider l’aquaculture à être socialement plus responsable et plus respectueuse de l’environnement. www.asc-aqua.org

Version 2:
Ce produit provient d’une ferme aquacole qui a répondu au référentiel ASC pour une aquaculture responsable. www.asc-aqua.org

Version 3:
Le/la XXXXX (insérez l’espèce de poisson) dans ce produit provient d’une ferme aquacole qui a répondu au référentiel ASC pour une aquaculture responsable. www.asc-aqua.org

Version 4:
Ce produit répond aux normes du référentiel ASC pour l’aquaculture responsable. www.asc-aqua.org

Version 5:
Aquaculture responsable selon le référentiel ASC. www.asc-aqua.org

 

German

Version 1:
Vielen Dank, dass Sie ein Produkt gewählt haben, das die weltweiten Richtlinien des ASC für verantwortungsvolle Aquakulturen erfüllt. Gemeinsam können wir dazu beitragen, die Aufzucht von Fischen und Meeresfrüchten aus ökologischer und sozialer Sicht nachhaltiger zu gestalten. www.asc-aqua.org

Version 2:
Dieses Produkt stammt aus einer Zucht, die unabhängig nach den Richtlinien des ASC für verantwortungsvolle Aquakulturen zertifiziert wurde. www.asc-aqua.org

Version 3:
Der/Die/Das XXXXXX (bitte Fischsorte angeben) in diesem Produkt stammt aus einer Zucht, die unabhängig nach den Richtlinien des ASC für verantwortungsvolle Aquakulturen zertifiziert wurde. www.asc-aqua.org

Version 4:
Dieses Produkt erfüllt den weltweiten ASC-Standard für verantwortungsvolle Aquakulturen. www.asc-aqua.org

Version 5:
Aus einer ASC-zertifizierten verantwortungsvollen Zucht. www.asc-aqua.org

 

Greek

Version 1:
Ευχαριστούμε που επιλέξατε ένα προϊόν που πληροί το παγκόσμιο πρότυπο του φορέα ASC για υπεύθυνη εκτροφή θαλασσινών. Μαζί, μπορούμε να προάγουμε τον περιβαλλοντικά βιώσιμο και κοινωνικά υπεύθυνο χαρακτήρα της υδατοκαλλιέργειας. www.asc-aqua.org

Version 2:
Το προϊόν αυτό προέρχεται από υδατοκαλλιέργεια που έχει πιστοποιηθεί από τον ανεξάρτητο φορέα ASC βάσει του προτύπου για υπεύθυνη εκτροφή θαλασσινών. www.asc-aqua.org

Version 3:
Το XXXXXX (εισαγωγή είδους θαλασσινού) στο προϊόν αυτό προέρχεται από υδατοκαλλιέργεια που έχει πιστοποιηθεί από τον ανεξάρτητο φορέα ASC βάσει του προτύπου για υπεύθυνη εκτροφή θαλασσινών. www.asc-aqua.org

Version 4:
Το προϊόν αυτό πληροί το παγκόσμιο πρότυπο του φορέα ASC για υπεύθυνη εκτροφή θαλασσινών. www.asc-aqua.org

Version 5:
Πιστοποίηση ASC για υπεύθυνη εκτροφή. www.asc-aqua.org

 

Hungarian

Version 1:
Köszönjük, hogy olyan terméket választott, amely megfelel az ASC felelősségteljes akvakultúrákra vonatkozó, nemzetközi normáinak. Közösen hozzájárulhatunk a halakat és tenger gyümölcseit tenyésztő akvakultúráknak a környezeti és társadalmi szempontból is fenntartható és felelős működéséhez. www.asc-aqua.org

Version 2:
Ez a termék olyan akvakultúrából származik, amely az ASC felelősségteljes tenyésztésre vonatkozó normái szerinti, független tanúsítvánnyal rendelkezik. www.asc-aqua.org

Version 3:
Az ebben a termékben található XXXXXXXX (helyettesítse a tengeri faj nevével) olyan akvakultúrából származik, amely az ASC felelősségteljes tenyésztésre vonatkozó normái szerinti, független tanúsítvánnyal rendelkezik. www.asc-aqua.org

Version 4:
Ez a termék megfelel az ASC felelősségteljes akvakultúrákra vonatkozó, nemzetközi normáinak. www.asc-aqua.org

Version 5:
Felelősségteljes akvakultúrákra vonatkozó ASC minősítéssel. www.asc-aqua.org

 

Italian

Version 1:
Grazie per aver scelto un prodotto che rispetta gli standard globali di ASC per un’acquacoltura responsabile. Insieme possiamo contribuire a trasformare l’acquacoltura in un’attività sostenibile dal punto di vista ambientale e responsabile dal punto di vista sociale.www.asc-aqua.org

Version 2:
Questo prodotto proviene da un allevamento ittico che è stato certificato da un organismo indipendente secondo le linee guida per un’acquacoltura responsabile di ASC. www.asc-aqua.org

Version 3:
Il/la [inserire la specie ittica] in questo prodotto proviene da un allevamento ittico che è stato certificato da un organismo indipendente secondo le linee guida di ASC per un’acquacoltura responsabile. www.asc-aqua.org

Versioni abbreviate (devono essere utilizzate soltanto nel caso in cui il titolare di licenza può comprovare che per ragioni di spazio non è possibile pubblicare la dichiarazione intera):

Version 4:
Questo prodotto proviene da un allevamento responsabile certificato secondo le linee guida ASC. www.asc-aqua.org

Version 5:
Da allevamento responsabile certificato ASC. www.asc-aqua.org

 

Japanese

Version 1:
責任ある養殖水産物に関するASC(水産養殖管理協議会)の国際基準を満たした水産物を選択いただき、ありがとうございます。養殖水産物を持続可能で社会的に責任あるものへと変えていきましょう。www.asc-aqua.org

Version 2:
この製品は、ASC(水産養殖管理協議会)の基準に従い認証された、責任ある養殖管理のもと育てられた水産物です。www.asc-aqua.org

Version 3:
この製品で使用されているXXXXXX(水産物の魚種を挿入)は、ASC(水産養殖管理協議会)の基準に従い第三者によって認証された、責任ある養殖管理のもと育てられた水産物です。www.asc-aqua.org

Version 4:
この製品は、責任ある養殖水産物に関するASC(水産養殖管理協議会)の国際基準をみたした水産物です。www.asc-aqua.org

Version 5:
ASC(水産養殖管理協議会)認証を取得した責任ある養殖管理のもとで育てられた水産物です。www.asc-aqua.org

 

Korean

Version 1:
ASC 국제규격을 충족하는 책임 있는 양식 수산물을 선택해 주셔서 감사합니다. ASC와 함께 지속가능한 환경 및 사회적 책임을 다하는 양식으로 변화시킬 수 있습니다. www.asc-aqua.org

Version 2:
이 제품은 책임 있는 양식 수산물에 대한 ASC 규격에 따라 독립적으로 인증된 양식장에서 생산되었습니다. www.asc-aqua.org

Version 3:
이 제품의 ******(어종 삽입)은 책임 있는 양식 수산물에 대한 ASC 규격에 따라 독립적으로 인증된 양식장에서 생산되었습니다. www.asc-aqua.org

Version 4:
이 제품은 책임있는 양식 수산물을 위한 ASC 국제규격을 충족합니다. www.asc-aqua.org

Version 5:
ASC로 인증된 책임있는 양식장에서 생산되었습니다. www.asc-aqua.org

 

Latvian

Version 1:
Paldies, ka izvēlējāties produktu, kas atbilst ASC globālajam atbildīgi audzētu jūras velšu standartam. Kopīgiem spēkiem mēs varam palīdzēt pārveidot akvakultūras jomu, veicinot vides ilgtspēju un sociāli atbildīgu saimniekošanu. www.asc-aqua.org

Version 2:
Šis produkts iegūts saimniecībā, kas neatkarīgā sertifikācijas procesā atzīta par atbilstošu ASC atbildīgi audzētu jūras velšu standartam. www.asc-aqua.org

Version 3:
Produkts satur XXXXXX (ievietot jūras velšu sugu) no saimniecības, kas neatkarīgā sertifikācijas procesā atzīta par atbilstošu ASC atbildīgi audzētu jūras velšu standartam. www.asc-aqua.org

Version 4:
Šis produkts atbilst ASC globālajam atbildīgi audzētu jūras velšu standartam. www.asc-aqua.org

Version 5:
Produktam ir piešķirts ASC sertifikāts, kas apliecina atbildīgu audzēšanu . www.asc-aqua.org

 

Lithuanian

Version 1:
Dėkojame, kad pasirinkote produktą, atitinkantį ASC visuotinį atsakingai užaugintų jūros gėrybių standartą. Kartu mes galime pakeisti, kad akvakultūra būtų ekologiškai tvaresnė ir labiau socialiai atsakinga. www.asc-aqua.org

Version 2:
Šis produktas yra iš ūkio, nepriklausomai gavusio sertifikatą, patvirtinantį, kad jis atitinka ASC atsakingai užaugintų jūros gėrybių standartą. www.asc-aqua.org

Version 3:
XXXXXX (įrašyti jūros gėrybių rūšį) šiame produkte yra iš ūkio, nepriklausomai gavusio sertifikatą, patvirtinantį, kad jis atitinka ASC atsakingai užaugintų jūros gėrybių standartą. www.asc-aqua.org

Version 4:
Šis produktas atitinka ASC visuotinį atsakingai užaugintų jūros gėrybių standartą. www.asc-aqua.org

Version 5:
Sertifikuota ASC, kad užauginta atsakingai. www.asc-aqua.org

 

Norwegian

Version 1:
Takk for at du har valgt et produkt som oppfyller ASCs internasjonale standard for ansvarlig oppdrett av fisk og skalldyr. Sammen kan vi utvikle oppdrettsnæringen i en mer miljøvennlig og sosialt rettferdig retning. www.asc-aqua.org

Version 2:
Dette produktet kommer fra et oppdrettsanlegg som har blitt sertifisert i henhold til ASC sin standard for ansvarlig oppdrett av fisk og skalldyr. www.asc-aqua.org

Version 3:
XXXX (sett inn artsnavn) i dette produktet kommer fra et oppdrettsanlegg som har blitt sertifisert i henhold til ASC sin standard for ansvarlig oppdrett av fisk og skalldyr. www.asc-aqua.org

Version 4:
Dette produktet oppfyller ASC sin internasjonale standard for ansvarlig oppdrett av fisk og skalldyr www.asc-aqua.org

Version 5:
Fra et ansvarlig ASC-sertifisert oppdrettsanlegg www.asc-aqua.org

 

Polish

Version 1:
Dziękujemy za wybranie produktu, który spełnia globalny standard ASC w zakresie odpowiedzialnej hodowli ryb. Razem możemy zmienić akwakulturę, aby była prowadzona w sposób zrównoważony i odpowiedzialny społecznie. www.asc-aqua.org

Version 2:
Ten produkt pochodzi z hodowli ryb, która otrzymała niezależny certyfikat ASC, przyznawany hodowlom prowadzonym w sposób odpowiedzialny. www.asc-aqua.org

Version 3:
XXXXXX (wstawić gatunek ryby) w tym produkcie pochodzi z hodowli ryb, która otrzymała niezależny certyfikat wg standardu ASC, przyznawany hodowlom prowadzonym w sposób odpowiedzialny. www.asc-aqua.org

Version 4:
Ten produkt spełnia globalny standard ASC w zakresie odpowiedzialnej hodowli ryb. www.asc-aqua.org

Version 5:
Produkt z odpowiedzialnej hodowli posiadającej certyfikat ASC. www.asc-aqua.org

 

Portuguese

Version 1:

Obrigado por escolher um produto cultivado de forma responsável que atende aos padrões globais do ASC. Juntos podemos ajudar a guiar a aquicultura para o caminho da sustentabilidade ambiental e da responsabilidade social. www.asc-aqua.org

Version 2:

Este produto é proveniente de uma produção que foi independentemente certificada de acordo com os padrões do ASC de aquicultura responsável. www.asc-aqua.org

Version 3:

O XXXXXX (inserir espécie) deste produto é proveniente de uma produção que foi certificada independentemente por cumprir com os padrões do ASC. www.asc-aqua.org

Version 4:

Este produto cumpre com os padrões internacionais ASC provenientes de aquicultura responsável. www.asc-aqua.org

Version 5:

Certificado ASC para produtos provenientes de aquicultura responsável. www.asc-aqua.org

 

Romanian

Version 1:
Vă mulțumim pentru alegerea unui produs care a îndeplinit standardul ASC privind o acvacultură responsabilă. Împreună putem ajuta la transformarea acvaculturii într-o activitate sustenabilă ecologic, cu responsabilitate socială. www.asc-aqua.org

Version 2:
Acest produs provine dintr-o fermă care a fost certificată independent pentru standardul ASC  –  privind  acvacultura responsabilă. www.asc-aqua.org

Version 3:
XXXXXX (introduceți specia produsului marin) din acest produs provin(e) de la o fermă care a fost certificată în mod independent pentru standardul ASC pentru produse marine crescute în mod responsabil. www.asc-aqua.org

Version 4:
Acest produs a îndeplinit standardul global ASC privind o acvacultura responsabilă. www.asc-aqua.org

Version 5:
Cu certificare ASC privind acvacultura responsabilă. www.asc-aqua.org

 

Russian

Version 1:
Благодарим вас за выбор продукции, соответствующий международному стандарту ответственного рыбоводства Попечительского совета по аквакультуре (ASC). Наши совместные усилия помогут сектору аквакультуры стать более экологически и социально ответственным.

Благодарим вас за выбор продукции, соответствующий международному стандарту ответственного рыбоводства ASC. Наши совместные усилия помогут сектору аквакультуры стать более экологически и социально ответственным.

Version 2:
Эта продукция поставляется с фермы, которая прошла независимую сертификацию на соответствие требованиям стандарта ответственного рыбоводства Попечительского совета по аквакультуре (ASC).

Version 3:
 В состав этого продукта входит XXXXXX (вид рыбы или морепродукта), которая(-ый) поставляется с фермы, прошедшей независимую сертификацию на соответствие требованиям стандарта ответственного рыбоводства Попечительского совета по аквакультуре (ASC).

Version 4:
 Данный продукт соответствует требованиям международного стандарта ответственного рыбоводства Попечительского совета по аквакультуре (ASC).

Version 5:
Соответствует стандарту ответственного рыбоводства Попечительского совета по аквакультуре (ASC).

 

Serbian

Version 1:
Zahvaljujemo što ste odabrali proizvod koji ispunjava ASC globalni standard za odgovorno uzgajanje proizvoda iz ribarstva. Zajedno pomažemo unapređenju akvakulture prema odr ivosti životne sredine i društvene odgovornosti. www.asc-aqua.org

Version 2:
Ovaj proizvod stigao je sa farme koja je nezavisno sertifikovana prema ASC standardu za odgovorno uzgajanje proizvoda iz ribarstva. www.asc-aqua.org

Version 3:
XXXXX (unesite vrstu proizvoda iz ribarstva/please write type of sea food) proizvod je sa farme koja je nezavisno sertifikovana prema ASC standardu za odgovorno uzgajanje proizvoda iz ribarstva hrane. www.asc-aqua.org

Version 4:
Ovaj proizvod ispunjava ASC globalni standard za odgovorno uzgajanje proizvoda iz ribarstva. www.asc-aqua.org

Version 5:
Proizvod sa ASC sertifikatom za odgovoran uzgoj. www.asc-aqua.org

 

Slovak

Version 1:
Ďakujeme, že ste si vybrali produkt, ktorý spĺňa globálny štandard organizácie ASC pre zodpovedne chované morské plody. Spoločne môžeme pomôcť pretvárať akvakultúru s cieľom podporiť environmentálnu udržateľnosť a spoločenskú zodpovednosť. www.asc-aqua.org

Version 2:
Tento produkt pochádza z farmy, ktorá získala nezávislý certifikát potvrdzujúci dodržiavanie štandardu organizácie ASC pre zodpovedne chované morské plody. www.asc-aqua.org

Version 3:
XXXXXX (nahraďte druhom morského plodu) v tomto produkte pochádza z farmy, ktorá získala nezávislý certifikát potvrdzujúci dodržiavanie štandardu organizácie ASC pre zodpovedne chované morské plody. www.asc-aqua.org

Version 4:
Tento produkt spĺňa globálny štandard organizácie ASC pre zodpovedne chované morské plody. www.asc-aqua.org

Version 5:
Certifikované organizáciou ASC ako zodpovedne chované. www.asc-aqua.org

 

Slovenian

Version 1:
Hvala, ker ste izbrali izdelek, ki ustreza mednarodnemu standardu ASC za odgovorno gojenje rib in morskih sadežev. Skupaj lahko prispevamo k temu, da bo vzreja rib in morskih sadežev trajnostna in družbeno odgovorna. www.asc-aqua.org

Version 2:
Ta izdelek prihaja iz območja ribogojstva, ki je bilo potrjeno v skladu s standardom ASC za odgovorno vzrejo rib in morskih sadežev. www.asc-aqua.org

Version 3:
XXXXXX (vstaviti vrsto morskih sadežev) v tem izdelku prihaja iz območja ribogojstva, ki je bilo potrjeno v skladu s standardom ASC za odgovorno vzrejo rib in morskih sadežev. www.asc-aqua.org

Version 4:
Ta izdelek je zadovoljil zahteve mednarodnega standarda ASC za odgovorno vzrejo rib in morskih sadežev. www.asc-aqua.org

Version 5:
Odgovorna vzreja potrjena s strani ASC. www.asc-aqua.org

 

Spanish

Version 1:
Gracias por elegir un producto que cumple con el estándar global ASC para productos acuícolas responsables. Juntos podemos ayudar a guiar al sector de la acuacultura hacia niveles medioambientalmente sostenibles y socialmente responsables. www.asc-aqua.org

Version 2:
Este producto viene de una granja que ha sido independientemente certificada por cumplir el estándar global ASC para productos acuícolas responsables. www.asc-aqua.org

Version 3:
El (masc. singular)/La (fem. singular)/Los (masc. plural)/Las(fem. plural) en este producto procede de una granja que ha sido independientemente certificada por cumplir el estándar global ASC para productos acuícolas responsables. www.asc-aqua.org

Version 4:
Este producto cumple con los estándares globales ASC para productos acuícolas responsables. www.asc-aqua.org

Version 5:
Certificado ASC para productos acuícolas responsables. www.asc-aqua.org

 

Swedish

Version 1:
Tack för att du väljer en produkt som uppfyller ASC:s internationella standard för ansvarsfull odling av fisk och skaldjur. Tillsammans kan vi hjälpas åt att utveckla ett mer miljömässigt och socialt hållbart vattenbruk. www.asc-aqua.org

Version 2:
Denna produkt kommer från en odling som har blivit oberoende tredjepartscertifierad enligt ASC:s standard för ansvarsfull odling av fisk och skaldjur. www.asc-aqua.org

Version 3:
XXXX (infoga artnamn) i denna produkt kommer från en odling som har blivit oberoende tredjepartscertifierad enligt ASC:s standard för ansvarsfull odling av fisk och skaldjur. www.asc-aqua.org

Version 4:
Denna produkt uppfyller ASC:s internationella standard för ansvarsfull odling av fisk och skaldjur. www.asc-aqua.org

Version 5:
Från en ASC-certifierad ansvarsfull odling. www.asc-aqua.org

Thai

Version 1

ขอขอบคุณที่เลือกผลิตภัณฑ์ที่สอดคล้องกับมาตรฐานสากลของ ASC สำหรับอาหารทะเลที่เลี้ยงอย่างมีความรับผิดชอบ

เราสามารถช่วยกันเปลี่ยนการเพาะเลี้ยงสัตว์น้ำไปสู่ความยั่งยืนด้านสิ่งแวดล้อมและมีความรับผิดชอบต่อสังคมได้ www.asc-aqua.org

Version 2

ผลิตภัณฑ์นี้มาจากฟาร์มที่ได้รับการรับรองอย่างอิสระตามมาตรฐาน ASC สำหรับอาหารทะเลที่เลี้ยงอย่างมีความรับผิดชอบ www.asc-aqua.org

Version 3

(ใส่ชื่อสายพันธุ์สัตว์น้ำ) ในผลิตภัณฑ์นี้ มาจากฟาร์มที่ได้รับการรับรองอย่างอิสระตามมาตรฐาน ASC สำหรับอาหารทะเลที่เลี้ยงอย่างมีความรับผิดชอบ www.asc-aqua.org

Version 4

ผลิตภัณฑ์นี้เป็นไปตามมาตรฐานสากลของ ASC สำหรับอาหารทะเลที่เลี้ยงอย่างมีความรับผิดชอบ www.asc-aqua.org

Version 5

ได้รับการรับรองตามมาตรฐาน ASC ว่าด้วยการเพาะเลี้ยงอย่างมีความรับผิดชอบ www.asc-aqua.org

ASC-conforming feed product claims

Physical identification of conforming feed products must carry the relevant ASC approved claim, which is relevant to the production model, either:

  • ASC conforming feed produced under the Segregation Production Model. www.asc-aqua.org
  • ASC conforming feed produced under the Mass Balance Production Model. www.asc-aqua.org

Translated claims can be requested from: licensing@asc-aqua.org 

Other ASC Label User Guides

ASC Feed Licensing Guide

This guide sets out the rules for ASC-certified feed companies on how to use the ASC label and/or claims for ASC-conforming feed products and promotional or communication materials, as well as requirements for sales documentation.

Download ASC Feed Licensing Guide

ASC-MSC Seaweed Label User Guide

Seaweed operations that meet the standard gain the right to sell their products bearing the ASC-MSC label. This gives them a public endorsement of their responsible practices, and gives consumers the reassurance that they’re making an ethical purchase. Only organisations that have signed a formal written licensing agreement with our licensing team may display the label on their products.

Download ASC-MSC Seaweed Label User Guide

Cost Information

Cost Information

Standard fees

Once you’ve signed a licence, you are liable to pay annual fees and, depending on the label application, royalties.

You can find detailed information on page 25 and 26 of the new ASC Label User Guide.

Download ASC Label User Guide

Food service fees

Foodservice businesses with 225 sites or less will pay an annual fee to use the ASC label on their menu and other marketing materials, plus additional royalty site fees for operators with more than one site.

You can find detailed information on page 27 and 28 of the new ASC Label User Guide.

Download ASC Label User Guide

Feed fees

Once you’ve signed a feed license agreement, you are liable to pay fees on an annual basis (January-December).

You can find detailed information on page 14 of the ASC Feed Licensing Guide.

Download ASC Feed Licensing Guide

ASC Label Request for Media

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Report misuse of the ASC label

We care about our label and set strict rules for its use on products, in advertising and media. If you think that you have seen misuse of our green label, please use the contact form below to tell us about it.

ASC Label Misuse Report

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