Use Our ASC Label
Seafood lovers increasingly care where their seafood comes from. Our ASC label gives consumers confidence that they are choosing fish and seafood products that are traceable and have been independently certified as farmed with care.
Introducing Your New ASC Label
The new ASC label and updated claims are available for use on packaging and menus.
Request a Licence
The ASC label is a registered trademark and you need to sign a licence to use it on products, marketing materials or in your corporate communications. Most organisations that sign a licence to use the ASC label are liable to pay annual fees and, depending on the label use, royalties.
If you’re an educational institute, media, charity, a certifier or an NGO raising public awareness of sustainable seafood, then you can apply to use the ASC label for free.
As an impact-driven organisation, we reinvest all licensing income to further our mission of making seafood farming more sustainable.
The logo is a key visual component of our ASC label and the guidance documents below use the term ‘logo’ in this context.
Do you want to request a licence? Have a look which type of licence you would need and who to contact:
Guidelines for Using our ASC Label
As a certification mark and trademark, the application of our ASC label is strictly governed, both on-product and off-product, via the guidelines listed below. This ensures the ASC label keeps its integrity and value, key credentials for everybody using it. The Marine Stewardship Council International – which is the separate trading arm of the MSC – acts as our agent regarding the licensing and administration of the ASC label. As our agent they issue, on our behalf, label licence agreements and approve label use on products.
Want to report misuse of the ASC label? Jump to report form
Artwork for new products using the new ASC label and updated on-pack claims can be submitted for approval as of the following timelines:
- Consumer-facing products being sold into the EU: From 16 March 2026
- Non-consumer-facing (EU and worldwide) and consumer-facing products being sold outside of the EU: From 1 October 2026
Redesigns for previously approved products do not need to be sent to MSCI for approval when the old label and claims are changed to the new label and updated claims. This applies only to changes to the new label and updated claims.
New products with the new label and updated claims need to be approved. The normal artwork approval process through MSCI applies.
Partners should review their packaging schedules and transition to the new label and updated claims as part of their next print runs, taking into account the regulatory timelines in the markets where their products are placed on the market.
New ASC Label User Guide
The new ASC Label User Guide sets out the rules for the use of the new label and updated on-pack claims, explains the fee structure and highlights how Chain of Custody certified supply chain organisations can employ the label for maximum impact. Translated versions of this guide will be coming soon.
Updated ASC Claims
When our new ASC label is used on a product it must always be accompanied by the updated ASC claim.
Updated ASC claims in English
The updated claim explains and substantiates the new ASC label and is available in three versions:
Version 1:
Seafood from farms that have been independently certified to the ASC environmental and social standard. www.asc-aqua.org
Version 2:
The XXXXXX (insert seafood species) in this product comes from seafood farms that have been independently certified to the ASC environmental and social standard. www.asc-aqua.org
Version 3:
ASC certified farmed seafood. www.asc-aqua.org
Updated ASC claims translations
- Arabic
- Bulgarian
- Chinese (simplified)
- Chinese (traditional)
- Croatian
- Czech
- Danish
- Dutch
- Estonian
- Finnish
- French
- German
- Greek
- Hungarian
- Italian
- Japanese
- Korean
- Latvian
- Lithuanian
- Norwegian
- Polish
- Portuguese
- Romanian
- Russian
- Serbian
- Slovak
- Slovenian
- Spanish
- Swedish
- Thai
- Turkish
Arabic
منتجات بحرية من مزارع تربية الأحياء المائية التي تم اعتمادها بشكل مستقل وفقًا لمعايير ASC البيئية والاجتماعية.
www.asc-aqua.org
www.asc-aqua.org
www.asc-aqua.org
Bulgarian
Version 1:
Морски дарове от ферми, които са независимо сертифицирани по екологичния и социалния стандарт на ASC. www.asc-aqua.org
Риба от ферми, които са независимо сертифицирани по екологичния и социалния стандарт на ASC. www.asc-aqua.org
Version 2:
XXXXXX (въведете вида морски дарове) в този продукт произхожда от ферми за морски дарове, които са независимо сертифицирани по екологичния и социалния стандарт на ASC. www.asc-aqua.org
XXXXXX (въведете вида морски дарове) в този продукт произхождат от ферми за морски дарове, които са независимо сертифицирани по екологичния и социалния стандарт на ASC. www.asc-aqua.org
Version 3:
Морски дарове отглеждани със сертификат ASC. www.asc-aqua.org
Риба отглеждана със сертификат ASC. www.asc-aqua.org
Chinese (simplified)
Version 1:
本产品所用海鲜来自经独立认证符合 ASC 环境和社会标准的养殖场。www.asc-aqua.org
Version 2:
本产品中的 XXXXXXX(填写海鲜种类)来自经独立认证符合 ASC 环境和社会标准的养殖场。www.asc-aqua.org
Version 3:
经 ASC 认证的养殖海鲜。www.asc-aqua.org
Chinese (traditional)
Version 1:
本產品所用海鮮來自經獨立認證符合 ASC 環境和社會標準的養殖場。 www.asc-aqua.org
Version 2:
本產品中的 XXXXXXX(填寫海鮮種類)來自經獨立認證符合 ASC 環境和社會標準的養殖場。 www.asc-aqua.org
Version 3:
經 ASC 認證的養殖海鮮。 www.asc-aqua.org
Croatian
Version 1:
Plodovi mora iz uzgajališta koja su neovisno certificirana prema ASC standardu za okoliš i društvo. www.asc-aqua.org
Version 2:
XXXXXXX (unesite vrstu plodova mora) u ovom proizvodu dolazi iz uzgajališta plodova mora koja su neovisno certificirana prema ASC standardu za okoliš i društvo. www.asc-aqua.org
Version 3:
ASC certificirani uzgojeni plodovi mora. www.asc-aqua.org
Czech
Version 1
Mořské plody z farem, které byly nezávisle certifikovány podle environmentálního a sociálního standardu ASC. www.asc-aqua.org
Version 2:
XXXXXXX (vložte druh mořských plodů) v tomto produktu pochází z farem mořských plodů, které byly nezávisle certifikovány podle environmentálního a sociálního standardu ASC. www.asc-aqua.org
Version 3:
Certifikované farmované mořské plody ASC. www.asc-aqua.org
Danish
Version 1:
a. Fisk fra opdræt, der er uafhængigt certificeret i henhold til ASC’s miljø- og sociale standard. www.asc-aqua.org
b. Skaldyr fra opdræt, der er uafhængigt certificeret i henhold til ASC’s miljø- og sociale standard. www.asc-aqua.org
*For bløddyr kan artsnavnet (f.eks. blåmusling) bruges i stedet for ‘fisk’ eller ‘skaldyr’.
Version 2:
XXXXXXX (indsæt fisk og skaldyrsart) i dette produkt kommer fra opdræt, der er uafhængigt certificeret i henhold til ASC’s miljø- og sociale standard. www.asc-aqua.org
Version 3:
a. ASC-certificeret fisk fra opdræt. www.asc-aqua.org
b. ASC-certificeret skaldyr fra opdræt. www.asc-aqua.org
*For bløddyr kan artsnavnet (f.eks. blåmusling) bruges i stedet for ‘fisk’ eller ‘skaldyr’.
Dutch
Version 1:
Vis, schaal- en schelpdieren van kwekerijen die onafhankelijk gecertificeerd zijn volgens de milieu- en sociale standaard van ASC. www.asc-aqua.org
Version 2:
De XXXXXXX (vis, schaal- of schelpdierensoort invullen) in dit product is afkomstig van kwekerijen die onafhankelijk gecertificeerd zijn volgens de milieu- en sociale standaard van ASC. www.asc-aqua.org
Version 3:
ASC-gecertificeerde vis, schaal- en schelpdieren. www.asc-aqua.org
Estonian
Version 1:
Mereannid farmidest, mis on sõltumatult sertifitseeritud vastavalt ASC keskkonna- ja sotsiaalstandardile. www.asc-aqua.org
Version 2:
Selles tootes olev XXXXXXX (sisestage mereandide liik) pärineb mereandide farmidest, mis on sõltumatult sertifitseeritud vastavalt ASC keskkonna- ja sotsiaalstandardile. www.asc-aqua.org
Version 3:
ASC-sertifikaadiga farmides kasvatatud mereannid. www.asc-aqua.org
Finnish
Version 1:
Mereneläviä viljelylaitoksilta, jotka on riippumattomasti sertifioitu ASC:n ympäristö- ja sosiaalisen vastuun standardin mukaisesti. www.asc-aqua.org
Version 2:
Tämän tuotteen XXXXXXX (lisää merenelävälaji) on peräisin vesiviljelylaitoksesta, joka on riippumattomasti sertifioitu ASC:n ympäristö- ja sosiaalisen vastuun standardin mukaisesti. www.asc-aqua.org
Version 3:
ASC-sertifioituja kasvatettuja mereneläviä. www.asc-aqua.org
French
Version 1:
Produits de la mer provenant de fermes aquacoles qui ont été certifiées de manière indépendante selon le référentiel environnemental et social ASC. www.asc-aqua.org
Version 2:
Les XXXXXXX [insérer les espèces de poissons et/ou de fruits de mer] de ce produit proviennent de fermes aquacoles qui ont été certifiées de manière indépendante selon le référentiel environnemental et social ASC. www.asc-aqua.org
La/Le XXXXXXX [insérer l’espèce de poisson ou de fruit de mer] de ce produit provient de fermes aquacoles qui ont été certifiées de manière indépendante selon le référentiel environnemental et social ASC. www.asc-aqua.org
Version 3:
Produits aquacoles issus de fermes certifiées ASC. www.asc-aqua.org
German
Version 1:
Fisch aus Zuchten, die unabhängig nach dem Umwelt- und Sozialstandard des ASC zertifiziert wurden. www.asc-aqua.org
Meeresfrüchte aus Zuchten, die unabhängig nach dem Umwelt- und Sozialstandard des ASC zertifiziert wurden. www.asc-aqua.org
Version 2:
Der/Die/Das (Spezies einfügen) in diesem Produkt stammt aus Zuchten, die unabhängig nach dem Umwelt- und Sozialstandard des ASC zertifiziert wurden. www.asc-aqua.org
Version 3:
ASC-zertifiziert gezüchteter Fisch. www.asc-aqua.org
ASC-zertifiziert gezüchtete Meeresfrüchte. www.asc-aqua.org
Greek
Version 1:
Θαλασσινά από εκτροφεία που έχουν πιστοποιηθεί ανεξάρτητα σύμφωνα με το περιβαλλοντικό και κοινωνικό πρότυπο ASC. www.asc-aqua.org
Version 2:
Τα XXXXXXX (εισάγετε είδος θαλασσινών) σε αυτό το προϊόν προέρχονται από εκτροφεία θαλασσινών που έχουν πιστοποιηθεί ανεξάρτητα σύμφωνα με το περιβαλλοντικό και κοινωνικό πρότυπο ASC. www.asc-aqua.org
Version 3:
Πιστοποιημένα εκτρεφόμενα θαλασσινά ASC. www.asc-aqua.org
Hungarian
Version 1:
Tengeri ételek olyan farmokról, amelyeket függetlenül tanúsítottak az ASC környezeti és társadalmi szabvány szerint. www.asc-aqua.org
Version 2:
A termékben található XXXXXXX (helyezze be a tengeri étel fajtáját) olyan tengeri farmokról származik, amelyeket függetlenül tanúsítottak az ASC környezeti és társadalmi szabvány szerint. www.asc-aqua.org
Version 3:
ASC tanúsítvánnyal rendelkező tenyésztett tengeri ételek. www.asc-aqua.org
Italian
Version 1:
(First line is plural, second is singular)
Prodotti ittici provenienti da allevamenti che hanno ottenuto una certificazione indipendente secondo lo standard ambientale e sociale ASC. www.asc-aqua.org
Prodotto ittico proveniente da allevamenti che hanno ottenuto una certificazione indipendente secondo lo standard ambientale e sociale ASC. www.asc-aqua.org
Version 2:
I/Le XXXXXXX (inserire le specie ittiche) contenuti/e in questo prodotto provengono da allevamenti ittici che hanno ottenuto una certificazione indipendente secondo lo standard ambientale e sociale ASC. www.asc-aqua.org
Il/La XXXXXXX (inserire la specie ittica) contenuto/a in questo prodotto proviene da allevamenti ittici che hanno ottenuto una certificazione indipendente secondo lo standard ambientale e sociale ASC. www.asc-aqua.org
Version 3:
Prodotti ittici da allevamenti certificati ASC. www.asc-aqua.org
Prodotto ittico da allevamenti certificati ASC. www.asc-aqua.org
Japanese
Version 1:
この水産物は、養殖業に関するASCの環境と社会基準に則り、第三者に認証された養殖場で生産されたものです。www.asc-aqua.org
Version 2:
この製品に使用されている[水産物の魚種を挿入]は、養殖業に関するASCの環境と社会基準に則り、第三者に認証された養殖場で生産されたものです。www.asc-aqua.org
Version 3:
ASC認証を取得した養殖場で生産された水産物です。www.asc-aqua.org
Korean
Version 1:
ASC의 환경 및 사회 표준에 따라 독립적으로 인증된 양식 수산물 www.asc-aqua.org
Version 2:
이 제품의 XXXXXX(어종 삽입) 은/는 ASC의 환경 및 사회 표준에 따라 독립적으로 인증된 양식장에서 생산되었습니다. www.asc-aqua.org
Version 3:
ASC 양식 수산물 인증. www.asc-aqua.org
Latvian
Version 1:
Jūras veltes no saimniecībām, kuras ir neatkarīgi sertificētas atbilstoši ASC vides un sociālajiem standartiem. www.asc-aqua.org
Version 2:
Šajā produktā esošā XXXXXXX (ievietojiet jūras velšu sugu) ir iegūta no jūras velšu saimniecībām, kuras ir neatkarīgi sertificētas atbilstoši ASC vides un sociālajiem standartiem. www.asc-aqua.org
Version 3:
ASC sertificētas saimniecībās audzētas jūras veltes. www.asc-aqua.org
Lithuanian
Version 1:
Jūros gėrybės iš ūkių, kurie buvo nepriklausomai sertifikuoti pagal ASC aplinkosaugos ir socialinės atsakomybės standartą. www.asc-aqua.org
Version 2:
Šiame produkte esantys XXXXXXX (įrašykite jūros gėrybių rūšį) yra iš jūros gėrybių ūkių, kurie buvo nepriklausomai sertifikuoti pagal ASC aplinkosaugos ir socialinės atsakomybės standartą. www.asc-aqua.org
Version 3:
ASC sertifikuotos užaugintos jūros gėrybės. www.asc-aqua.org
Norwegian
Version 1:
Sjømat fra oppdrett som er uavhengig sertifisert i henhold til ASCs miljø- og sosiale standard. www.asc-aqua.org
Version 2:
XXXXXXX (sett inn sjømatart) i dette produktet kommer fra oppdrett som er uavhengig sertifisert i henhold til ASCs miljø- og sosiale standard. www.asc-aqua.org
Version 3:
ASC-sertifisert sjømat fra oppdrett. www.asc-aqua.org
Polish
Version 1:
Ryby i owoce morza z farm, które uzyskały niezależny certyfikat zgodności z normą środowiskową i społeczną ASC. www.asc-aqua.org
Fish: Ryby z farm, które uzyskały niezależny certyfikat zgodności z normą środowiskową i społeczna ASC. www.asc-aqua.org
Shellfish: Owoce morza z farm, które uzyskały niezależny certyfikat zgodności z normą środowiskową i społeczna ASC. www.asc-aqua.org
Version 2:
Fish singular: XXXXXXX (wstawić gatunek ryby, eg. salmon/łosoś) w tym produkcie pochodzi z farm ryb, które zostały niezależnie certyfikowane zgodnie ze standardem środowiskowym i społecznym ASC. www.asc-aqua.org
Fish plural: XXXXXXX (wstawić gatunki ryb, eg. salmon and trout/ łosoś i pstrąg) w tym produkcie pochodzą z farm ryb, które zostały niezależnie certyfikowane zgodnie ze standardem środowiskowym i społecznym ASC. www.asc-aqua.org
Shellfish: XXXXXXX (wstawić gatunek owoców morza, e.g. shrimp/krewetki) w tym produkcie pochodzą z farm owoców morza, które zostały niezależnie certyfikowane zgodnie ze standardem środowiskowym i społecznym ASC. www.asc-aqua.org
Version 3:
Ryby i owoce morza pochodzące z hodowli z certyfikatem ASC. www.asc-aqua.org
Fish: Ryby pochodzące z hodowli z certyfikatem ASC. www.asc-aqua.org
Shellfish: Owoce morza pochodzące z hodowli z certyfikatem ASC. www.asc-aqua.org
Portuguese
Version 1:
Produtos de explorações aquícolas que foram independentemente certificadas pelo padrão ambiental e social da ASC. www.asc-aqua.org
Version 2:
O XXXXXXX (insira a espécie de produto do mar) neste produto vem de explorações aquícolas que foram certificadas de forma independente de acordo com o padrão ambiental e social do ASC. www.asc-aqua.org
Version 3:
Produtos aquícolas certificados segundo o padrão do ASC. www.asc-aqua.org
Romanian
Version 1:
Fructe de mare provenite de la ferme care au fost certificate independent conform standardului de mediu și social ASC. www.asc-aqua.org
Version 2:
XXXXXXX (introduceți specia de fructe de mare) din acest produs provine de la ferme de fructe de mare care au fost certificate independent conform standardului de mediu și social ASC. www.asc-aqua.org
Version 3:
Fructe de mare de crescătorie certificate ASC. www.asc-aqua.org
Russian
Version 1:
Морепродукты с ферм, которые были независимо сертифицированы в соответствии с экологическим и социальным стандартом ASC. www.asc-aqua.org
Version 2:
XXXXXX (вставьте вид морепродуктов) в этом продукте производится на фермах по производству морепродуктов, которые были независимо сертифицированы в соответствии с экологическим и социальным стандартом ASC. www.asc-aqua.org
Version 3:
Сертифицированные ASC фермерские морепродукты. www.asc-aqua.or
Serbian
Version 1:
Морски плодови са фарми које су независно сертификоване према ASC еколошким и друштвеним стандардима. www.asc-aqua.org
Version 2:
XXXXXXX (унесите врсту морских плодова) у овом производу потиче са фарми морских плодова које су независно сертификоване према ASC еколошким и друштвеним стандардима. www.asc-aqua.org
Version 3:
ASC сертификовани узгајани морски плодови. www.asc-aqua.org
Slovak
Version 1:
Morské plody z fariem, ktoré boli nezávisle certifikované podľa environmentálnej a sociálnej normy ASC. www.asc-aqua.org
Version 2:
XXXXXXX (vložte druh morských plodov) v tomto produkte pochádza z fariem na chov morských plodov, ktoré boli nezávisle certifikované podľa environmentálnej a sociálnej normy ASC. www.asc-aqua.org
Version 3:
Chované morské plody s certifikátom ASC. www.asc-aqua.org
Slovenian
Version 1:
Morski sadeži s kmetij, ki so neodvisno certificirani po okoljskem in socialnem standardu ASC. www.asc-aqua.org
Version 2:
XXXXXXX (vstavite vrsto morskih sadežev) v tem izdelku prihajajo s kmetij morskih sadežev, ki so neodvisno certificirani po okoljskem in socialnem standardu ASC. www.asc-aqua.org
Version 3:
Gojeni morski sadeži s certifikatom ASC. www.asc-aqua.org
Spanish
Version 1:
Productos del mar de granjas certificadas independientemente según el estándar ambiental y social de ASC. www.asc-aqua.org
Version 2:
El/La XXXXXX (insertar especie) en este producto procede de una granja certificada independientemente según el estándar ambiental y social de ASC. www.asc-aqua.org
Version 3:
Productos del mar de granjas certificadas ASC www.asc-aqua.org
Swedish
Version 1:
Sjömat från vattenbruk som har certifierats av en oberoende part enligt ASC:s miljö- och sociala standard. www.asc-aqua.org
Version 2:
XXXXXXX (infoga fisk- och skaldjursart) i denna produkt kommer från fisk- och skaldjursodlingar som har certifierats av oberoende part enligt ASC:s miljö- och sociala standard. www.asc-aqua.org
Version 3:
ASC-certifierad sjömat från vattenbruk. www.asc-aqua.org
Thai
Version 1
อาหารทะเลจากฟาร์มที่ได้รับการรับรองอย่างอิสระตามมาตรฐานด้านสิ่งแวดล้อมและสังคมของ ASC www.asc-aqua.org
Version 2:
XXXXXXX (ระบุชนิดของอาหารทะเล) ในผลิตภัณฑ์นี้มาจากฟาร์มอาหารทะเลที่ได้รับการรับรองอย่างอิสระตามมาตรฐานด้านสิ่งแวดล้อมและสังคมของ ASC www.asc-aqua.org
Version 3:
อาหารทะเลที่เลี้ยงในฟาร์มได้รับการรับรองจาก ASC www.asc-aqua.org
Turkish
Version 1:
ASC çevresel ve sosyal standardına göre bağımsız olarak sertifikalandırılmış çiftliklerden elde edilen deniz ürünleri. www.asc-aqua.org
Version 2:
Bu üründeki XXXXXXX (deniz ürünü türlerini girin), ASC çevresel ve sosyal standardına göre bağımsız olarak sertifikalandırılmış deniz ürünleri çiftliklerinden gelmektedir. www.asc-aqua.org
Version 3:
ASC sertifikalı çiftlik deniz ürünleri. www.asc-aqua.org
r
FAQs: New ASC Label and Updated Claims
If you have specific questions about the new ASC label and updated claims, contact: labelandclaims@asc-aqua.org
Why is ASC updating its label and on-pack claims?
ASC has made targeted adjustments to its label and on-pack claims to align with the EU Empowering Consumers Directive (EmpCo) across all EU markets and in response to varying approaches to enforcement being taken as the 27 EU Member States begin transposing the Directive into national law. The Directive will be applied from 27 September 2026.
Following clarification published by the European Commission on 27 November 2025, ASC conducted a detailed legal and regulatory review, including engagement with national authorities across EU Member States about the transposition into national legislation and consultation with external legal experts. ASC is taking a deliberately cautious and forward-looking approach to align with the new legal framework ahead of full application and to minimise regulatory risk for partners – thus we decided that an update to our claims and label was needed.
ASC has been working for some time on the development of a new label, including trademarking and comprehensive consumer testing to strengthen clarity and recognition. In light of the regulatory developments, we have decided to advance the timing of the new label’s launch to align it with the adjustments to our on-pack claims. This approach helps avoid multiple transitions within a short timeframe.
Why is ASC acting now, given that EmpCo has been known since 2024?
ASC has been monitoring the development of the Empowering Consumers Directive since its adoption. Throughout 2025, consultations with the European Commission and the Commission’s published FAQ guidance indicated that ASC’s label and claims were considered compliant with EmpCo.
In early 2026, as Member States began transposing the Directive into national law and clarifying enforcement approaches, the picture evolved. External legal advice indicated that some jurisdictions may apply stricter interpretations.
Once this potential enforcement risk became clear, ASC acted immediately and adopted a cautious and forward-looking approach and decided that an update to our label and claims was needed to minimise regulatory risk for partners.
Does this mean ASC’s previous claims were non-compliant?
No. ASC’s old label and claims were developed in accordance with the legislation in force at the time.
The EmpCo Directive introduces new rules and clarifications regarding environmental and sustainability-related claims, and strict rules on sustainability labels. ASC is well-aligned and compatible with the EmpCo requirements, although final compliance will ultimately depend on how Member States enforce the rules. Our adjustments reflect the evolving regulatory framework and a cautious approach to maintaining compliance once the new rules apply across EU markets. The updates reflect legal developments under the Directive, not concerns about the credibility or integrity of the ASC certification programme.
Are additional countries beyond the EU Member States likely to align with EmpCo requirements?
EEA countries (EU, Iceland, Norway and Liechtenstein) will implement EmpCo as it falls under the scope of the EEA Agreement.
The EU is the biggest trading partner of both the UK and Switzerland, so it is likely that both will align themselves with EU regulatory requirements, albeit at varying levels depending on their respective legislation and according to their own timelines.
Companies remain responsible for ensuring compliance with applicable laws in the markets where their products are placed on the market.
What exactly is changing?
The ASC certification programme is unchanged, including its standards, audit model and assurance processes.
The updates relate to specific on-pack claim wording and presentation elements, the label, to ensure alignment with the Directive’s implementation in the various EU Member States. This will extend to marketing materials and a global roll out in due course.
Where can all versions of the new ASC label be accessed?
All versions of the label (horizontal, B/W etc) can be found in the MSC Multimedia Library when clicking on the label in the respective language in the box “resource tools” on the top right.
Does this affect the integrity or scope of ASC certification?
No. The environmental and social requirements under ASC standards remain unchanged.
The update concerns how certain claims are presented on pack in the EU market. The underlying certification system and third-party verification model remain fully in place.
What is the transition timeline for using the new ASC label and updated claims?
Partners may begin using the new label and updated on-pack claims once they receive the official label image files, revised claims wording and the updated Label User Guide from ASC.
For products placed on the EU market:
- From 16 March 2026: MSCI will accept ASC artwork submissions using the new ASC label and updated claims.
- From 1 July 2026: MSCI will only accept artwork with the new ASC label and updated claims.
- By 27 September 2026: Partners placing products on the EU market are advised to ensure that their packaging uses the new ASC label and updated claims to comply with the Empowering Consumers Directive.
For partners not placing products on the EU market:
- From 1 October 2026: Artwork using the new ASC label and updated claims may be submitted to MSCI for approval.
- From 1 April 2027: MSCI will no longer review artwork submissions using the old ASC label and claims.
Partners not placing products on the EU market are advised to transition to the new ASC label and updated claims across packaging, as well as off-pack marketing and communications, by 31 December 2027. Long shelf-life products with the old label may continue to be sold beyond until stock is exhausted, provided they were placed on the market before that date.
Companies remain responsible for ensuring compliance with applicable laws in the markets where their products are placed on the market.
When will MSCI begin accepting artwork using the new label
MSCI will accept and review artwork submissions for new products using the new ASC label and updated claims from 16 March 2026.
Please copy ASCartwork@asc-aqua.org into ASC artwork approval requests to MSCI.
The artwork approval process through MSCI remains unchanged.
Does this update affect non-EU markets?
Yes. The new label and updated claims will apply globally, and all ASC partners will transition to the new label.
For partners not placing products on the EU market, there is less immediate regulatory pressure, and transition may take place on a longer timeline.
The old label will be fully phased out globally by 31 December 2027.
Can products still be sold with the old label if packaging was produced before 27 September 2026? Does packaging need to be withdrawn?
The Directive does not currently provide for a formal grace period at EU level after 27 September 2026. However, enforcement lies with national competent authorities and implementation approaches may vary between Member States. We are aware that there are increasing calls at national level, aimed at the EU Commission, for a grace period for those products labelled before September 2026, or for guidance that could provide greater practical flexibility.
Authorities typically prioritise enforcement according to the gravity of any infringement and the specific circumstances of each case, which may include consideration of whether companies have made reasonable and proportionate efforts for and towards compliance.
Decisions on whether to continue using existing packaging or withdraw it may depend on the individual trader’s risk policy, taking into account factors such as their possibility to demonstrate intention to change, the markets in which products are sold and their own interpretation of enforcement risk at national level, and based on all information provided on the packaging including the ASC label and claims.
Where unsure, independent legal advice may help inform commercial decisions, given it is the responsibility of the trader to ensure compliance with the applicable law of all packaging brought to market.
Do partners need to redesign all of their previously approved packaging?
Redesigns for previously approved products do not need to be sent to MSCI for approval when the old label and claims are changed to the new label and updated claims. Partners can make these changes but do not need to send the updated artwork to MSCI for approval. This applies only to changes to the new label and updated claims.
New products with the new label and updated claims need to be approved. The normal artwork approval process through MSCI applies.
Partners should review their packaging schedules and transition to the new label and updated claims as part of their next print runs, taking into account the regulatory timelines in the markets where their products are placed on the market.
Does this apply to retailer own-brand products?
Yes. All consumer-facing products, including own-brand products carrying the ASC label will need to adopt the new label and updated claims within the communicated transition timeline.
What about the use of new ASC label off packaging – do the same transition timelines apply?
EmpCo requirements apply from 27 September 2026. ASC is prioritising guidance on packaging updates due to the longer production lead times typically involved.
For any off packaging printed materials that feature the ASC label, partners should review their schedules and transition to the new label, and updated claims if relevant, as part of their next print run, taking into account the regulatory timelines in the markets where their products are placed on the market.
The same applies for use of the ASC label and claims digitally. The normal approval process through MSCI applies to any redesigned printed and digital materials with the new label and updated claims.
Additional guidance and supporting materials for marketing and communications will be shared with partners in the coming weeks, including resources designed to support retailers in their communication with consumers.
Does this apply to feed mills that are licence holders?
As the EmpCo Directive applies to consumer-facing products, feed mills are not required to take immediate action.
However, the updated ASC label will become the global standard and feed mills will transition to the new label by 31 December 2027.
Do these changes also apply to menus and foodservice signage?
Yes. The adjustments to the label and claims apply to consumer-facing communication, including menus in foodservice and fresh fish counters.
Guidance is provided in the new ASC Label User Guide.
Old ASC Label and Claims
You may continue submitting artwork using the old label and claims up until the following deadlines:
- For consumer-facing products being sold into the EU: 1 July 2026
- For non-consumer-facing (EU and worldwide) and consumer-facing products being sold outside of the EU: 1 April 2027
Old ASC Label User Guide
The old ASC Label User Guide sets out the rules for the use of the old label, explains the fee structure and highlights how Chain of Custody certified supply chain organisations can employ the label for maximum impact.
Our Old Claims
When our old label is used on a product it must always be accompanied by the old ASC claim.
Old ASC claims in English
The claims explain and substantiate the ASC label and is available in five versions:
Version 1
Thank you for choosing a product that has met the ASC’s global standard for responsibly farmed seafood. Together we can help transform aquaculture towards environmental sustainability and social responsibility. www.asc-aqua.org
Version 2
This product comes from a farm that has been independently certified to the ASC’s standard for responsibly farmed seafood. www.asc-aqua.org
Version 3
The XXXXXX (insert seafood species) in this product comes from a farm that has been independently certified to the ASC’s standard for responsibly farmed seafood. www.asc-aqua.org
Version 4
This product has met the ASC’s global standard for responsibly farmed seafood. www.asc-aqua.org
Version 5
ASC certified as responsibly farmed. www.asc-aqua.org
Old ASC claims in other languages
- Arabic
- Bulgarian
- Chinese (simplified)
- Chinese (traditional)
- Croatian
- Czech
- Danish
- Dutch
- Estonian
- Finnish
- French
- German
- Greek
- Hungarian
- Italian
- Japanese
- Korean
- Latvian
- Lithuanian
- Norwegian
- Polish
- Portuguese
- Romanian
- Russian
- Serbian
- Slovak
- Slovenian
- Spanish
- Swedish
- Thai
Arabic
نشكرك على اختيار منتج يستوفي معيار ASC العالمي للمأكولات البحرية التي تمت تربيتها بشكل مسؤول. يمكننا معاً أن نساعد في تحويل تربية الأحياء المائية نحو الاستدامة البيئية والمسؤولية الاجتماعية. www.asc-aqua.org
يأتي هذا المنتج من مزرعة معتمدة بشكل مستقل وفقاً لمعيار ASC للمأكولات البحرية التي تمت تربيتها بشكل مسؤول. www.asc-aqua.org
يأتي XXXXXX (أدخل نوع المأكولات البحرية) في هذا المنتج من مزرعة معتمدة بشكل مستقل وفقًا لمعيار ASC للمأكولات البحرية التي تمت تربيتها بشكل مسؤول. www.asc-aqua.org
استوفى هذا المنتج معيار ASC العالمي للمأكولات البحرية التي تمت تربيتها بشكل مسؤول. www.asc-aqua.org
Bulgarian
Version 1:
Благодарим ви, че избрахте продукт, който отговаря на глобалния стандарт на ASC за отговорно отглеждани морски продукти. Заедно можем да помогнем за превръщането на аквакултурите в сектор на екологичната устойчивост и социалната отговорност. www.asc-aqua.org
Version 2:
Този продукт е от стопанство, което е независимо сертифицирано по стандарта на ASC за отговорно отглеждани морски продукти. www.asc-aqua.org
Version 3:
XXXXXX (въведете вида морски продукт) в този продукт е от стопанство, което е независимо сертифицирано по стандарта на ASC за отговорно отглеждани морски продукти. www.asc-aqua.org
Version 4:
Този продукт отговаря на световния стандарт на ASC за отговорно отглеждани морски продукти. www.asc-aqua.org
Version 5:
Сертифициран от ASC като отговорно отглеждан. www.asc-aqua.org
Chinese (simplified)
Version 1:
感谢您选择符合水产养殖管理委员会(ASC)全球标准的负责任养殖水产品。我们一起携手将水产养殖转变为环境可持续和承担社会责任的产业。www.asc-aqua.org
Version 2:
此产品来自获得水产养殖管理委员会(ASC)标准认证的负责任水产养殖场。www.asc-aqua.org
Version 3:
此产品中的XXXXX(水产品名称/品种)均来自获得水产养殖管理委员会(ASC)认证的负责任水产养殖场。www.asc-aqua.org
Version 4:
此产品符合水产养殖管理委员会(ASC)的全球标准,是负责任养殖的水产品。www.asc-aqua.org
Version 5:
此产品来自ASC认证的负责任水产养殖场。www.asc-aqua.org
Chinese (traditional)
Version 1:
感謝您選擇符合水產養殖管理委員會(ASC)全球標準的負責任養殖水產品。我們一起攜手將水產養殖轉變為環境可持續和承擔社會責任的產業。www.asc-aqua.org
Version 2:
此產品來自通獲得水產養殖管理委員會(ASC)標準認證的負責任水産養殖場。www.asc-aqua.org
Version 3:
此產品中的XXXXX(水產品名稱/品種)均來自獲得水產養殖管理委員會(ASC)認證的負責任水産養殖場。www.asc-aqua.org
Version 4:
此產品符合水産養殖管理委員會(ASC)的全球標準,是負責任養殖的水產品。www.asc-aqua.org
Version 5:
此產品來自ASC認證的負責任水產養殖場。www.asc-aqua.org
Croatian
Version 1:
Zahvaljujemo na odabiru proizvoda koji ispunjava ASC-ove globalne standarde za odgovoran uzgoj morske hrane. Zajedno pomažemo preobrazbi akvakulture u smjeru održivosti za okoliš i društvene odgovornosti. www.asc-aqua.org
Version 2:
Ovaj proizvod stigao je s farme koja je neovisno certificirana prema ASC-ovim standardima za odgovoran uzgoj morske hrane. www.asc-aqua.org
Version 3:
XXXXX (unesite vrstu morske hrane) proizvod je s farme koja je neovisno certificirana prema ASC-ovim standardima za odgovoran uzgoj morske hrane. www.asc-aqua.org
Version 4:
Ovaj proizvod ispunjava ASC-ove globalne standarde za odgovoran uzgoj morske hrane. www.asc-aqua.org
Version 5:
S ASC-ovim certifikatom za odgovoran uzgoj. www.asc-aqua.org
Czech
Version 1
Děkujeme, že jste si vybrali produkt, který splňuje globální standard ASC pro zodpovědný chov mořských plodů. Společně můžeme pomoci přeměnit akvakulturu a více dbát na ekologickou udržitelnost a sociální odpovědnost. www.asc-aqua.org
Version 2
Tento produkt pochází z farmy, která byla nezávisle certifikována v souladu se standardem ASC pro zodpovědný chov mořských plodů. www.asc-aqua.org
Version 3
XXXXXX (zadejte druh mořského plodu) v tomto produktu pochází z farmy, která byla nezávisle certifikována v souladu se standardem ASC pro zodpovědný chov mořských plodů. www.asc-aqua.org
Version 4
Tento produkt splňuje globální standard ASC pro zodpovědný chov mořských plodů. www.asc-aqua.org
Version 5
Certifikát ASC za zodpovědný chov. www.asc-aqua.org
Danish
Version 1:
Tak fordi du har valgt et produkt, der opfylder ASC’s internationale standard for ansvarligt opdrættede fisk og skaldyr. Sammen kan vi udvikle akvakulturen i en mere miljørigtig og social bæredygtig retning. www.asc-aqua.org
Version 2:
Dette produkt kommer fra hav- og dambrug, der opfylder en uafhængig tredjeparts certificeret ASC-standard for ansvarligt opdrættede fisk og skaldyr. www.asc-aqua.org
Version 3:
XXXX (indsæt artsnavne) i dette produkt opfylder kravene for en uafhængig tredjeparts certificeret ASC-standard for ansvarligt opdrættede fisk og skaldyr. www.asc-aqua.org
Version 4:
Dette produkt opfylder ASC’s internationale standard for ansvarligt opdrættede fisk og skaldyr. www.asc-aqua.org
Version 5:
Fra et ansvarligt ASC-certificeret hav- og dambrug. www.asc-aqua.org
Dutch
Version 1:
Bedankt voor uw keuze voor dit product dat voldoet aan de internationale ASC-standaard voor verantwoord gekweekte vis, schaal- en schelpdieren. Zo werken we samen aan de verduurzaming van de viskweek op het gebied van milieu en sociale omstandigheden. www.asc-aqua.org
Version 2:
Dit product komt uit een kwekerij die onafhankelijk gecertificeerd is volgens de ASC-standaard voor verantwoord gekweekte vis, schaal- en schelpdieren. www.asc-aqua.org
Version 3:
De [VOEG VISSOORT IN] in dit product komt uit een kwekerij die onafhankelijk gecertificeerd is volgens de ASC-standaard voor verantwoord gekweekte vis, schaal- en schelpdieren. www.asc-aqua.org
Korte claim (alleen bij aantoonbaar plaatsgebrek):
Version 4:
Dit product voldoet aan de internationale ASC-standaard voor verantwoord gekweekte vis, schaal- en schelpdieren. www.asc-aqua.org
Version 5:
Van een ASC-gecertificeerde, verantwoorde kwekerij. www.asc-aqua.org
Estonian
Version 1:
Aitäh, et olete valinud toote, mis on täitnud ASC vastutustundlikult toodetud mereandide ülemaailmse standardi nõuded. Koos aitame muuta vesiviljelust keskkonnahoidlikumaks ja sotsiaalselt vastutustundlikumaks. www.asc-aqua.org
Version 2:
See toode pärineb kasvandusest, mis on saanud sõltumatult asutuselt sertifikaadi selle kohta, et täidab ASC vastutustundlikult toodetud mereandide standardi nõudeid. www.asc-aqua.org
Version 3:
Selles tootes sisalduv XXXXXX (sisestage mereand) pärineb kasvandusest, mis on saanud sõltumatult asutuselt sertifikaadi selle kohta, et täidab ASC vastutustundlikult toodetud mereandide standardi nõudeid. www.asc-aqua.org
Version 4:
See toode on täitnud ASC vastutustundlikult toodetud mereandide ülemaailmse standardi nõuded. www.asc-aqua.org
Version 5:
ASC sertifikaadiga – toodetud vastutustundlikult. www.asc-aqua.org
Finnish
Version 1:
Kiitos, että valitsit merenelävän, jonka kasvatuksessa on noudatettu kansainvälisiä vastuullisen vesiviljelyn ASC-kriteerejä. Näin edistät kestävien ympäristöratkaisujen ja sosiaalisen vastuun yleistymistä vesiviljelyssä. www.asc-aqua.org
Version 2:
Tämä tuote on peräisin viljelylaitoksesta, jonka tuotannon vastuullisuuden on sertifioinut riippumaton taho ASC-standardien mukaisesti. www.asc-aqua.org
Version 3:
XXXXXX (lisää merenelävän nimi) tässä tuotteessa on kasvatettu viljelylaitoksessa, jonka tuotannon vastuullisuuden on sertifioinut riippumaton taho ASC-standardien mukaisesti. www.asc-aqua.org
Version 4:
Tämä tuote täyttää ASC:n vesiviljelylle asettamat kansainväliset vastuullisuuskriteerit. www.asc-aqua.org
Version 5:
ASC-sertifioitu, vastuullisesti kasvatettu. www.asc-aqua.org
French
Version 1:
Merci d’avoir choisi ce produit conforme au référentiel mondial d’aquaculture responsable de l’ASC. Ensemble, nous pouvons aider l’aquaculture à être socialement plus responsable et plus respectueuse de l’environnement. www.asc-aqua.org
Version 2:
Ce produit provient d’une ferme aquacole qui a répondu au référentiel ASC pour une aquaculture responsable. www.asc-aqua.org
Version 3:
Le/la XXXXX (insérez l’espèce de poisson) dans ce produit provient d’une ferme aquacole qui a répondu au référentiel ASC pour une aquaculture responsable. www.asc-aqua.org
Version 4:
Ce produit répond aux normes du référentiel ASC pour l’aquaculture responsable. www.asc-aqua.org
Version 5:
Aquaculture responsable selon le référentiel ASC. www.asc-aqua.org
German
Version 1:
Vielen Dank, dass Sie ein Produkt gewählt haben, das die weltweiten Richtlinien des ASC für verantwortungsvolle Aquakulturen erfüllt. Gemeinsam können wir dazu beitragen, die Aufzucht von Fischen und Meeresfrüchten aus ökologischer und sozialer Sicht nachhaltiger zu gestalten. www.asc-aqua.org
Version 2:
Dieses Produkt stammt aus einer Zucht, die unabhängig nach den Richtlinien des ASC für verantwortungsvolle Aquakulturen zertifiziert wurde. www.asc-aqua.org
Version 3:
Der/Die/Das XXXXXX (bitte Fischsorte angeben) in diesem Produkt stammt aus einer Zucht, die unabhängig nach den Richtlinien des ASC für verantwortungsvolle Aquakulturen zertifiziert wurde. www.asc-aqua.org
Version 4:
Dieses Produkt erfüllt den weltweiten ASC-Standard für verantwortungsvolle Aquakulturen. www.asc-aqua.org
Version 5:
Aus einer ASC-zertifizierten verantwortungsvollen Zucht. www.asc-aqua.org
Greek
Version 1:
Ευχαριστούμε που επιλέξατε ένα προϊόν που πληροί το παγκόσμιο πρότυπο του φορέα ASC για υπεύθυνη εκτροφή θαλασσινών. Μαζί, μπορούμε να προάγουμε τον περιβαλλοντικά βιώσιμο και κοινωνικά υπεύθυνο χαρακτήρα της υδατοκαλλιέργειας. www.asc-aqua.org
Version 2:
Το προϊόν αυτό προέρχεται από υδατοκαλλιέργεια που έχει πιστοποιηθεί από τον ανεξάρτητο φορέα ASC βάσει του προτύπου για υπεύθυνη εκτροφή θαλασσινών. www.asc-aqua.org
Version 3:
Το XXXXXX (εισαγωγή είδους θαλασσινού) στο προϊόν αυτό προέρχεται από υδατοκαλλιέργεια που έχει πιστοποιηθεί από τον ανεξάρτητο φορέα ASC βάσει του προτύπου για υπεύθυνη εκτροφή θαλασσινών. www.asc-aqua.org
Version 4:
Το προϊόν αυτό πληροί το παγκόσμιο πρότυπο του φορέα ASC για υπεύθυνη εκτροφή θαλασσινών. www.asc-aqua.org
Version 5:
Πιστοποίηση ASC για υπεύθυνη εκτροφή. www.asc-aqua.org
Hungarian
Version 1:
Köszönjük, hogy olyan terméket választott, amely megfelel az ASC felelősségteljes akvakultúrákra vonatkozó, nemzetközi normáinak. Közösen hozzájárulhatunk a halakat és tenger gyümölcseit tenyésztő akvakultúráknak a környezeti és társadalmi szempontból is fenntartható és felelős működéséhez. www.asc-aqua.org
Version 2:
Ez a termék olyan akvakultúrából származik, amely az ASC felelősségteljes tenyésztésre vonatkozó normái szerinti, független tanúsítvánnyal rendelkezik. www.asc-aqua.org
Version 3:
Az ebben a termékben található XXXXXXXX (helyettesítse a tengeri faj nevével) olyan akvakultúrából származik, amely az ASC felelősségteljes tenyésztésre vonatkozó normái szerinti, független tanúsítvánnyal rendelkezik. www.asc-aqua.org
Version 4:
Ez a termék megfelel az ASC felelősségteljes akvakultúrákra vonatkozó, nemzetközi normáinak. www.asc-aqua.org
Version 5:
Felelősségteljes akvakultúrákra vonatkozó ASC minősítéssel. www.asc-aqua.org
Italian
Version 1:
Grazie per aver scelto un prodotto che rispetta gli standard globali di ASC per un’acquacoltura responsabile. Insieme possiamo contribuire a trasformare l’acquacoltura in un’attività sostenibile dal punto di vista ambientale e responsabile dal punto di vista sociale.www.asc-aqua.org
Version 2:
Questo prodotto proviene da un allevamento ittico che è stato certificato da un organismo indipendente secondo le linee guida per un’acquacoltura responsabile di ASC. www.asc-aqua.org
Version 3:
Il/la [inserire la specie ittica] in questo prodotto proviene da un allevamento ittico che è stato certificato da un organismo indipendente secondo le linee guida di ASC per un’acquacoltura responsabile. www.asc-aqua.org
Versioni abbreviate (devono essere utilizzate soltanto nel caso in cui il titolare di licenza può comprovare che per ragioni di spazio non è possibile pubblicare la dichiarazione intera):
Version 4:
Questo prodotto proviene da un allevamento responsabile certificato secondo le linee guida ASC. www.asc-aqua.org
Version 5:
Da allevamento responsabile certificato ASC. www.asc-aqua.org
Japanese
Version 1:
責任ある養殖水産物に関するASC(水産養殖管理協議会)の国際基準を満たした水産物を選択いただき、ありがとうございます。養殖水産物を持続可能で社会的に責任あるものへと変えていきましょう。www.asc-aqua.org
Version 2:
この製品は、ASC(水産養殖管理協議会)の基準に従い認証された、責任ある養殖管理のもと育てられた水産物です。www.asc-aqua.org
Version 3:
この製品で使用されているXXXXXX(水産物の魚種を挿入)は、ASC(水産養殖管理協議会)の基準に従い第三者によって認証された、責任ある養殖管理のもと育てられた水産物です。www.asc-aqua.org
Version 4:
この製品は、責任ある養殖水産物に関するASC(水産養殖管理協議会)の国際基準をみたした水産物です。www.asc-aqua.org
Version 5:
ASC(水産養殖管理協議会)認証を取得した責任ある養殖管理のもとで育てられた水産物です。www.asc-aqua.org
Korean
Version 1:
ASC 국제규격을 충족하는 책임 있는 양식 수산물을 선택해 주셔서 감사합니다. ASC와 함께 지속가능한 환경 및 사회적 책임을 다하는 양식으로 변화시킬 수 있습니다. www.asc-aqua.org
Version 2:
이 제품은 책임 있는 양식 수산물에 대한 ASC 규격에 따라 독립적으로 인증된 양식장에서 생산되었습니다. www.asc-aqua.org
Version 3:
이 제품의 ******(어종 삽입)은 책임 있는 양식 수산물에 대한 ASC 규격에 따라 독립적으로 인증된 양식장에서 생산되었습니다. www.asc-aqua.org
Version 4:
이 제품은 책임있는 양식 수산물을 위한 ASC 국제규격을 충족합니다. www.asc-aqua.org
Version 5:
ASC로 인증된 책임있는 양식장에서 생산되었습니다. www.asc-aqua.org
Latvian
Version 1:
Paldies, ka izvēlējāties produktu, kas atbilst ASC globālajam atbildīgi audzētu jūras velšu standartam. Kopīgiem spēkiem mēs varam palīdzēt pārveidot akvakultūras jomu, veicinot vides ilgtspēju un sociāli atbildīgu saimniekošanu. www.asc-aqua.org
Version 2:
Šis produkts iegūts saimniecībā, kas neatkarīgā sertifikācijas procesā atzīta par atbilstošu ASC atbildīgi audzētu jūras velšu standartam. www.asc-aqua.org
Version 3:
Produkts satur XXXXXX (ievietot jūras velšu sugu) no saimniecības, kas neatkarīgā sertifikācijas procesā atzīta par atbilstošu ASC atbildīgi audzētu jūras velšu standartam. www.asc-aqua.org
Version 4:
Šis produkts atbilst ASC globālajam atbildīgi audzētu jūras velšu standartam. www.asc-aqua.org
Version 5:
Produktam ir piešķirts ASC sertifikāts, kas apliecina atbildīgu audzēšanu . www.asc-aqua.org
Lithuanian
Version 1:
Dėkojame, kad pasirinkote produktą, atitinkantį ASC visuotinį atsakingai užaugintų jūros gėrybių standartą. Kartu mes galime pakeisti, kad akvakultūra būtų ekologiškai tvaresnė ir labiau socialiai atsakinga. www.asc-aqua.org
Version 2:
Šis produktas yra iš ūkio, nepriklausomai gavusio sertifikatą, patvirtinantį, kad jis atitinka ASC atsakingai užaugintų jūros gėrybių standartą. www.asc-aqua.org
Version 3:
XXXXXX (įrašyti jūros gėrybių rūšį) šiame produkte yra iš ūkio, nepriklausomai gavusio sertifikatą, patvirtinantį, kad jis atitinka ASC atsakingai užaugintų jūros gėrybių standartą. www.asc-aqua.org
Version 4:
Šis produktas atitinka ASC visuotinį atsakingai užaugintų jūros gėrybių standartą. www.asc-aqua.org
Version 5:
Sertifikuota ASC, kad užauginta atsakingai. www.asc-aqua.org
Norwegian
Version 1:
Takk for at du har valgt et produkt som oppfyller ASCs internasjonale standard for ansvarlig oppdrett av fisk og skalldyr. Sammen kan vi utvikle oppdrettsnæringen i en mer miljøvennlig og sosialt rettferdig retning. www.asc-aqua.org
Version 2:
Dette produktet kommer fra et oppdrettsanlegg som har blitt sertifisert i henhold til ASC sin standard for ansvarlig oppdrett av fisk og skalldyr. www.asc-aqua.org
Version 3:
XXXX (sett inn artsnavn) i dette produktet kommer fra et oppdrettsanlegg som har blitt sertifisert i henhold til ASC sin standard for ansvarlig oppdrett av fisk og skalldyr. www.asc-aqua.org
Version 4:
Dette produktet oppfyller ASC sin internasjonale standard for ansvarlig oppdrett av fisk og skalldyr www.asc-aqua.org
Version 5:
Fra et ansvarlig ASC-sertifisert oppdrettsanlegg www.asc-aqua.org
Polish
Version 1:
Dziękujemy za wybranie produktu, który spełnia globalny standard ASC w zakresie odpowiedzialnej hodowli ryb. Razem możemy zmienić akwakulturę, aby była prowadzona w sposób zrównoważony i odpowiedzialny społecznie. www.asc-aqua.org
Version 2:
Ten produkt pochodzi z hodowli ryb, która otrzymała niezależny certyfikat ASC, przyznawany hodowlom prowadzonym w sposób odpowiedzialny. www.asc-aqua.org
Version 3:
XXXXXX (wstawić gatunek ryby) w tym produkcie pochodzi z hodowli ryb, która otrzymała niezależny certyfikat wg standardu ASC, przyznawany hodowlom prowadzonym w sposób odpowiedzialny. www.asc-aqua.org
Version 4:
Ten produkt spełnia globalny standard ASC w zakresie odpowiedzialnej hodowli ryb. www.asc-aqua.org
Version 5:
Produkt z odpowiedzialnej hodowli posiadającej certyfikat ASC. www.asc-aqua.org
Portuguese
Version 1:
Obrigado por escolher um produto cultivado de forma responsável que atende aos padrões globais do ASC. Juntos podemos ajudar a guiar a aquicultura para o caminho da sustentabilidade ambiental e da responsabilidade social. www.asc-aqua.org
Version 2:
Este produto é proveniente de uma produção que foi independentemente certificada de acordo com os padrões do ASC de aquicultura responsável. www.asc-aqua.org
Version 3:
O XXXXXX (inserir espécie) deste produto é proveniente de uma produção que foi certificada independentemente por cumprir com os padrões do ASC. www.asc-aqua.org
Version 4:
Este produto cumpre com os padrões internacionais ASC provenientes de aquicultura responsável. www.asc-aqua.org
Version 5:
Certificado ASC para produtos provenientes de aquicultura responsável. www.asc-aqua.org
Romanian
Version 1:
Vă mulțumim pentru alegerea unui produs care a îndeplinit standardul ASC privind o acvacultură responsabilă. Împreună putem ajuta la transformarea acvaculturii într-o activitate sustenabilă ecologic, cu responsabilitate socială. www.asc-aqua.org
Version 2:
Acest produs provine dintr-o fermă care a fost certificată independent pentru standardul ASC – privind acvacultura responsabilă. www.asc-aqua.org
Version 3:
XXXXXX (introduceți specia produsului marin) din acest produs provin(e) de la o fermă care a fost certificată în mod independent pentru standardul ASC pentru produse marine crescute în mod responsabil. www.asc-aqua.org
Version 4:
Acest produs a îndeplinit standardul global ASC privind o acvacultura responsabilă. www.asc-aqua.org
Version 5:
Cu certificare ASC privind acvacultura responsabilă. www.asc-aqua.org
Russian
Version 1:
Благодарим вас за выбор продукции, соответствующий международному стандарту ответственного рыбоводства Попечительского совета по аквакультуре (ASC). Наши совместные усилия помогут сектору аквакультуры стать более экологически и социально ответственным.
Благодарим вас за выбор продукции, соответствующий международному стандарту ответственного рыбоводства ASC. Наши совместные усилия помогут сектору аквакультуры стать более экологически и социально ответственным.
Version 2:
Эта продукция поставляется с фермы, которая прошла независимую сертификацию на соответствие требованиям стандарта ответственного рыбоводства Попечительского совета по аквакультуре (ASC).
Version 3:
В состав этого продукта входит XXXXXX (вид рыбы или морепродукта), которая(-ый) поставляется с фермы, прошедшей независимую сертификацию на соответствие требованиям стандарта ответственного рыбоводства Попечительского совета по аквакультуре (ASC).
Version 4:
Данный продукт соответствует требованиям международного стандарта ответственного рыбоводства Попечительского совета по аквакультуре (ASC).
Version 5:
Соответствует стандарту ответственного рыбоводства Попечительского совета по аквакультуре (ASC).
Serbian
Version 1:
Zahvaljujemo što ste odabrali proizvod koji ispunjava ASC globalni standard za odgovorno uzgajanje proizvoda iz ribarstva. Zajedno pomažemo unapređenju akvakulture prema odr ivosti životne sredine i društvene odgovornosti. www.asc-aqua.org
Version 2:
Ovaj proizvod stigao je sa farme koja je nezavisno sertifikovana prema ASC standardu za odgovorno uzgajanje proizvoda iz ribarstva. www.asc-aqua.org
Version 3:
XXXXX (unesite vrstu proizvoda iz ribarstva/please write type of sea food) proizvod je sa farme koja je nezavisno sertifikovana prema ASC standardu za odgovorno uzgajanje proizvoda iz ribarstva hrane. www.asc-aqua.org
Version 4:
Ovaj proizvod ispunjava ASC globalni standard za odgovorno uzgajanje proizvoda iz ribarstva. www.asc-aqua.org
Version 5:
Proizvod sa ASC sertifikatom za odgovoran uzgoj. www.asc-aqua.org
Slovak
Version 1:
Ďakujeme, že ste si vybrali produkt, ktorý spĺňa globálny štandard organizácie ASC pre zodpovedne chované morské plody. Spoločne môžeme pomôcť pretvárať akvakultúru s cieľom podporiť environmentálnu udržateľnosť a spoločenskú zodpovednosť. www.asc-aqua.org
Version 2:
Tento produkt pochádza z farmy, ktorá získala nezávislý certifikát potvrdzujúci dodržiavanie štandardu organizácie ASC pre zodpovedne chované morské plody. www.asc-aqua.org
Version 3:
XXXXXX (nahraďte druhom morského plodu) v tomto produkte pochádza z farmy, ktorá získala nezávislý certifikát potvrdzujúci dodržiavanie štandardu organizácie ASC pre zodpovedne chované morské plody. www.asc-aqua.org
Version 4:
Tento produkt spĺňa globálny štandard organizácie ASC pre zodpovedne chované morské plody. www.asc-aqua.org
Version 5:
Certifikované organizáciou ASC ako zodpovedne chované. www.asc-aqua.org
Slovenian
Version 1:
Hvala, ker ste izbrali izdelek, ki ustreza mednarodnemu standardu ASC za odgovorno gojenje rib in morskih sadežev. Skupaj lahko prispevamo k temu, da bo vzreja rib in morskih sadežev trajnostna in družbeno odgovorna. www.asc-aqua.org
Version 2:
Ta izdelek prihaja iz območja ribogojstva, ki je bilo potrjeno v skladu s standardom ASC za odgovorno vzrejo rib in morskih sadežev. www.asc-aqua.org
Version 3:
XXXXXX (vstaviti vrsto morskih sadežev) v tem izdelku prihaja iz območja ribogojstva, ki je bilo potrjeno v skladu s standardom ASC za odgovorno vzrejo rib in morskih sadežev. www.asc-aqua.org
Version 4:
Ta izdelek je zadovoljil zahteve mednarodnega standarda ASC za odgovorno vzrejo rib in morskih sadežev. www.asc-aqua.org
Version 5:
Odgovorna vzreja potrjena s strani ASC. www.asc-aqua.org
Spanish
Version 1:
Gracias por elegir un producto que cumple con el estándar global ASC para productos acuícolas responsables. Juntos podemos ayudar a guiar al sector de la acuacultura hacia niveles medioambientalmente sostenibles y socialmente responsables. www.asc-aqua.org
Version 2:
Este producto viene de una granja que ha sido independientemente certificada por cumplir el estándar global ASC para productos acuícolas responsables. www.asc-aqua.org
Version 3:
El (masc. singular)/La (fem. singular)/Los (masc. plural)/Las(fem. plural) en este producto procede de una granja que ha sido independientemente certificada por cumplir el estándar global ASC para productos acuícolas responsables. www.asc-aqua.org
Version 4:
Este producto cumple con los estándares globales ASC para productos acuícolas responsables. www.asc-aqua.org
Version 5:
Certificado ASC para productos acuícolas responsables. www.asc-aqua.org
Swedish
Version 1:
Tack för att du väljer en produkt som uppfyller ASC:s internationella standard för ansvarsfull odling av fisk och skaldjur. Tillsammans kan vi hjälpas åt att utveckla ett mer miljömässigt och socialt hållbart vattenbruk. www.asc-aqua.org
Version 2:
Denna produkt kommer från en odling som har blivit oberoende tredjepartscertifierad enligt ASC:s standard för ansvarsfull odling av fisk och skaldjur. www.asc-aqua.org
Version 3:
XXXX (infoga artnamn) i denna produkt kommer från en odling som har blivit oberoende tredjepartscertifierad enligt ASC:s standard för ansvarsfull odling av fisk och skaldjur. www.asc-aqua.org
Version 4:
Denna produkt uppfyller ASC:s internationella standard för ansvarsfull odling av fisk och skaldjur. www.asc-aqua.org
Version 5:
Från en ASC-certifierad ansvarsfull odling. www.asc-aqua.org
Thai
Version 1
ขอขอบคุณที่เลือกผลิตภัณฑ์ที่สอดคล้องกับมาตรฐานสากลของ ASC สำหรับอาหารทะเลที่เลี้ยงอย่างมีความรับผิดชอบ
เราสามารถช่วยกันเปลี่ยนการเพาะเลี้ยงสัตว์น้ำไปสู่ความยั่งยืนด้านสิ่งแวดล้อมและมีความรับผิดชอบต่อสังคมได้ www.asc-aqua.org
Version 2
ผลิตภัณฑ์นี้มาจากฟาร์มที่ได้รับการรับรองอย่างอิสระตามมาตรฐาน ASC สำหรับอาหารทะเลที่เลี้ยงอย่างมีความรับผิดชอบ www.asc-aqua.org
Version 3
(ใส่ชื่อสายพันธุ์สัตว์น้ำ) ในผลิตภัณฑ์นี้ มาจากฟาร์มที่ได้รับการรับรองอย่างอิสระตามมาตรฐาน ASC สำหรับอาหารทะเลที่เลี้ยงอย่างมีความรับผิดชอบ www.asc-aqua.org
Version 4
ผลิตภัณฑ์นี้เป็นไปตามมาตรฐานสากลของ ASC สำหรับอาหารทะเลที่เลี้ยงอย่างมีความรับผิดชอบ www.asc-aqua.org
Version 5
ได้รับการรับรองตามมาตรฐาน ASC ว่าด้วยการเพาะเลี้ยงอย่างมีความรับผิดชอบ www.asc-aqua.org
ASC-conforming feed product claims
Physical identification of conforming feed products must carry the relevant ASC approved claim, which is relevant to the production model, either:
- ASC conforming feed produced under the Segregation Production Model. www.asc-aqua.org
- ASC conforming feed produced under the Mass Balance Production Model. www.asc-aqua.org
Translated claims can be requested from: licensing@asc-aqua.org
Other ASC Label User Guides
ASC Feed Licensing Guide
This guide sets out the rules for ASC-certified feed companies on how to use the ASC label and/or claims for ASC-conforming feed products and promotional or communication materials, as well as requirements for sales documentation.
ASC-MSC Seaweed Label User Guide
Seaweed operations that meet the standard gain the right to sell their products bearing the ASC-MSC label. This gives them a public endorsement of their responsible practices, and gives consumers the reassurance that they’re making an ethical purchase. Only organisations that have signed a formal written licensing agreement with our licensing team may display the label on their products.
Cost Information
Cost Information
Standard fees
Once you’ve signed a licence, you are liable to pay annual fees and, depending on the label application, royalties.
You can find detailed information on page 25 and 26 of the new ASC Label User Guide.
Food service fees
Foodservice businesses with 225 sites or less will pay an annual fee to use the ASC label on their menu and other marketing materials, plus additional royalty site fees for operators with more than one site.
You can find detailed information on page 27 and 28 of the new ASC Label User Guide.
Feed fees
Once you’ve signed a feed license agreement, you are liable to pay fees on an annual basis (January-December).
You can find detailed information on page 14 of the ASC Feed Licensing Guide.
ASC Label Request for Media
Report misuse of the ASC label
We care about our label and set strict rules for its use on products, in advertising and media. If you think that you have seen misuse of our green label, please use the contact form below to tell us about it.