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Why ASC?

We set the standard for seafood. If you see the ASC label on pack, you can be sure that your seafood was farmed with care.

our impact

By choosing ASC labelled seafood, you are making a proven, positive impact on people and the planet.

Get involved

Which seafood will you choose for dinner? We've got some suggestions.

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Join the most recognised certification programme as proof of your responsible farming practices to a global audience.

Our impact

ASC creates measurable positive change in global seafood farming.

Find out more

The ASC programme is successful because of all producers and partners involved. Read our reports and stories.


Join the most recognised certification programme and benefit from trading ASC certified seafood.

Our impact

ASC creates measurable, positive change in global seafood farming.

After certification

In addition to accessing our global network of secure and flexible supply, ASC partners benefit from marketing their ASC certified seafood.

Marketing certified seafood

Are you interested in promoting your ASC certified seafood to drive awareness and demand for your products with seafood lovers? We support you in your efforts – together we can create a buzz for seafood farmed with care.  

Join a campaign

Regional ASC teams run regular campaigns to inform and motivate seafood lovers.

Over the last years, we have increased our reach to consumers in countries like the US, the UK, France, Netherlands, Germany, Japan, China and Australia through time-limited campaigns and continuous corporate communication. Campaigns are a powerful engagement opportunity. In 2021, we collaborated with over 230 commercial and non-commercial partners including retailers, fishmongers, top brands, NGOs, zoos, aquaria, and museums. Together we have hosted events, competitions, promotions and tasting sessions, delivering educational and entertaining campaigns for consumer engagement. On average, 11 to 22% of the population has seen or read something about the campaigns.

If you would like to find out how you can join one of our campaigns, get in touch with our local ASC staff.

Get in touch

Marketing toolkit

Our ASC marketing toolkit is a resource to help you find inspiration, guidance and assets to create campaigns that promote your ASC certified seafood.

The toolkit offers a variety of materials that can be used, while also providing the flexibility to tailor elements so that they align with your individual marketing requirements. It is a compliment to the ASC label and includes illustrations and photography assets, colour guidance, advice on fonts and ready-designed examples of how you can use the elements to enhance your marketing initiatives.

The use of the ASC Marketing Toolkit and Style guide and all the elements within are free for ASC partners, businesses that have signed an ASC Logo Licensing Agreement or Marketing Undertaking Agreement. If you would like to receive a copy of the toolkit or for more information, please contact us.


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