Marketing ASC
labelled seafood

Are you interested in promoting your ASC labelled seafood to drive awareness and demand for your products with seafood lovers? We support you in your efforts – together we can create a buzz for seafood farmed with care.

Marketing toolkit

Our ASC Marketing toolkit will support you communicating your commitment to sourcing responsibly farmed ASC labelled seafood.

The toolkit includes guidance and tools to create communication materials for you to tailor to meet your marketing needs and is continuously updated with new tools and inspiration.

The use of the ASC Marketing Toolkit and all the elements within are free for ASC partners, businesses that have signed an ASC Logo Licensing Agreement or Marketing Undertaking Agreement. If you would like to access the toolkit, please fill in the form below.

Request Access to the ASC Marketing Toolkit

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Join a campaign

Regional ASC teams run regular campaigns to inform and motivate seafood lovers.

Over the last years, we have increased our reach to consumers in countries like the US, the UK, France, Netherlands, Germany, Japan, China and Australia through time-limited campaigns and continuous corporate communication. Campaigns are a powerful engagement opportunity. In 2021, we collaborated with over 230 commercial and non-commercial partners including retailers, fishmongers, top brands, NGOs, zoos, aquaria, and museums. Together we have hosted events, competitions, promotions and tasting sessions, delivering educational and entertaining campaigns for consumer engagement. On average, 11 to 22% of the population has seen or read something about the campaigns.

If you would like to find out how you can join one of our campaigns, get in touch with our local ASC staff.
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