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Why ASC?

We set the standard for seafood. If you see the ASC label on pack, you can be sure that your seafood was farmed with care.

Our impact

By choosing ASC labelled seafood, you are making a proven, positive impact on people and the planet.

Get involved

Which seafood will you choose for dinner? We've got some suggestions.

Certification

Join the most recognised certification programme as proof of your responsible farming practices to a global audience.

Our impact

ASC creates measurable positive change in global seafood farming.

Find out more

The ASC programme is successful because of all producers and partners involved. Read our reports and stories.

Certification

Join the most recognised certification programme and benefit from trading ASC certified seafood.

Our impact

ASC creates measurable, positive change in global seafood farming.

After certification

In addition to accessing our global network of secure and flexible supply, ASC partners benefit from marketing their ASC certified seafood.

Chain of Custody Standard

Ensuring the integrity of ASC certified supply chains and ASC labelled seafood, all the way to consumers.

ASC Chain of Custody (CoC) certificate holders are certified against the MSC CoC Standard – a traceability and segregation standard applicable to the full supply chain – and strengthened by the ASC CoC module.

Chain of Custody certification, along with the ASC Label License Agreement, permits the use of the ASC label on the end product. This delivers traceability due diligence, de-risks seafood fraud in the supply chain and assures consumers that the seafood they choose comes from responsible ASC certified farms.

The Chain of Custody Standard 

ASC uses the MSC Chain of Custody Standard to verify the origin of seafood sold as ASC certified or labelled. This process benefits companies that handle both ASC and MSC certified seafood by allowing them to do a combined audit.

ASC Module 

ASC Chain of Custody certificate holders also need to meet requirements of the additional ASC CoC Module (to be found under ‘All documents’ below). These requirements increase integrity of seafood supply chains by addressing key details including food safety and antibiotic detection, bringing increased assurance value to the ASC label. To see the history of the CoC Module development, see the completed projects page ASC CoC Module.

Consumers look for the ASC label

According to independent research, the ASC label is the most recognised and trusted farmed seafood label, as well as having the highest association with sustainability and responsibility. 

This makes it the perfect prompt for seafood shoppers to make the responsible choice.  

GET CERTIFIED

What is Chain of Custody Certification?

 

Multiple pathways to certification

The CoC standard has been designed so that any company can use it easily.

Start your certification journey by comparing independent certifiers (CABs) on the ASI website:

 

COMPARE CABSWhat are CABs?

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