Join ASC’s Free Webinar: Seafood Through A Consumer Lens 

Aquaculture Stewardship Council (ASC) is inviting all seafood lovers, retailers, partners and interested parties to attend their free webinar ‘Seafood through a consumer lens’ on 16 July. ASC is offering two sessions at 9:00am CET (4:00pm JST & KST, 5:00pm AEST) and 4:00pm CET (10:00am ET).

How have consumers’ seafood buying habits changed? What do they care about most when making a choice from supermarket shelves? Which information sources do they trust the most when it comes to sustainable seafood? All these questions and more will be answered in the webinar, which is based on ASC’s consumer survey findings in partnership with The Conversation Studio.

This is ASC’s largest and most comprehensive consumer research to date, interviewing more than 15,000 consumers across 14 countries in North America, Asia and Europe about their perception and consumption of seafood.

To register, click the links below.

SESSION 1: REGISTER NOW (9:00am CET)

SESSION 2: REGISTER NOW (4:00pm CET)

A sneak peek to some of the most important findings in the survey include:

• 87% of consumers acknowledge that including fish/seafood in their shopping is important
• 83% of consumers are motivated to choose seafood with a sustainability label
• 80% of consumers have some knowledge of the differences between wild-caught and farmed fish

In the webinar, Willem de Bruijn, Senior Director of Markets & Marketing at ASC, will focus on:

• Seafood buying habits and considerations
• Sustainability considerations when shopping for seafood
• Understanding, attitudes and behaviour towards farmed and wild seafood
• Recognition and trust of certification schemes when shopping for food
• …and more!

“The results from this survey reveal some interesting insights into how consumers shop for seafood and what informs their buying choices,” De Bruijn said.

“Do not miss this opportunity to learn about seafood shopper awareness across different markets and how seafood certification labels, such as the ASC label, are perceived by the surveyed consumers.”

ASC tracks global and regional progressions of seafood shopper awareness, attitudes, trust and activation relating to responsibly farmed seafood and the ASC certification and labelling programme.

The research completed most recently is the newest in a series of biennial, multi-market, quantitative studies. The fieldwork for this latest research was conducted between November to December 2023 via online consumer panels by the independent market research agency, The Conversation Studio.