Find what you are looking for

Go directly to content

Why ASC?

We set the standard for seafood. If you see the ASC label on pack, you can be sure that your seafood was farmed with care.

Our impact

By choosing ASC labelled seafood, you are making a proven, positive impact on people and the planet.

Get involved

Which seafood will you choose for dinner? We've got some suggestions.

Popular links

Follow us and stay up to date:


Join the most recognised certification programme as proof of your responsible farming practices to a global audience.

Our impact

ASC creates measurable positive change in global seafood farming.

Find out more

The ASC programme is successful because of all producers and partners involved. Read our reports and stories.


Join the most recognised certification programme and benefit from trading ASC certified seafood.

Our impact

ASC creates measurable, positive change in global seafood farming.

After certification

In addition to accessing our global network of secure and flexible supply, ASC partners benefit from marketing their ASC certified seafood.

Join ASC’s Free Webinar: Seafood Through A Consumer Lens 

July 1, 2024

Aquaculture Stewardship Council (ASC) is inviting all seafood lovers, retailers, partners and interested parties to attend their free webinar ‘Seafood through a consumer lens’ on 16 July. ASC is offering two sessions at 9:00am CET (4:00pm JST & KST, 5:00pm AEST) and 4:00pm CET (10:00am ET).

How have consumers’ seafood buying habits changed? What do they care about most when making a choice from supermarket shelves? Which information sources do they trust the most when it comes to sustainable seafood? All these questions and more will be answered in the webinar, which is based on ASC’s consumer survey findings in partnership with The Conversation Studio.

This is ASC’s largest and most comprehensive consumer research to date, interviewing more than 15,000 consumers across 14 countries in North America, Asia and Europe about their perception and consumption of seafood.

To register, click the links below.



A sneak peek to some of the most important findings in the survey include:

  • 87% of consumers acknowledge that including fish/seafood in their shopping is important
  • 83% of consumers are motivated to choose seafood with a sustainability label
  • 80% of consumers have some knowledge of the differences between wild-caught and farmed fish

In the webinar, Willem de Bruijn, Senior Director of Markets & Marketing at ASC, will focus on:

  • Seafood buying habits and considerations
  • Sustainability considerations when shopping for seafood
  • Understanding, attitudes and behaviour towards farmed and wild seafood
  • Recognition and trust of certification schemes when shopping for food
  • …and more!

“The results from this survey reveal some interesting insights into how consumers shop for seafood and what informs their buying choices,” De Bruijn said.

“Do not miss this opportunity to learn about seafood shopper awareness across different markets and how seafood certification labels, such as the ASC label, are perceived by the surveyed consumers.”

ASC tracks global and regional progressions of seafood shopper awareness, attitudes, trust and activation relating to responsibly farmed seafood and the ASC certification and labelling programme.

The research completed most recently is the newest in a series of biennial, multi-market, quantitative studies. The fieldwork for this latest research was conducted between November to December 2023 via online consumer panels by the independent market research agency, The Conversation Studio.

Learn more

Confidental Infomation