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We set the standard for seafood. If you see the ASC label on pack, you can be sure that your seafood was farmed with care.

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By choosing ASC labelled seafood, you are making a proven, positive impact on people and the planet.

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Join the most recognised certification programme as proof of your responsible farming practices to a global audience.

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ASC creates measurable positive change in global seafood farming.

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The ASC programme is successful because of all producers and partners involved. Read our reports and stories.


Join the most recognised certification programme and benefit from trading ASC certified seafood.

Our impact

ASC creates measurable, positive change in global seafood farming.

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In addition to accessing our global network of secure and flexible supply, ASC partners benefit from marketing their ASC certified seafood.

REWE increases selection of ASC certified products

July 15, 2014

REWE is increasing its range of ASC labelled seafood with the introduction of its Goldlocke product, which is made from ASC certified tilapia.

REWE, one of the largest German supermarket chains, developed Goldlocke with its fresh fish supplier Deutsche See to replace its Schillerlocke product made from smoked spiny dogfish.

Rico Weinert, REWE Category Manager Fresh Fish said: “At REWE we strive to conduct our business responsibly. We took the decision to stop selling Schillerlocke and replace it with the responsibly farmed ASC certified tilapia. Our aim is for our entire seafood range to come from responsibly managed sources and ASC helps us to achieve this. ASC tilapia (Goldlocke) is, next to ASC pangasius, the second certified species in our fresh fish range.”

Esther Luiten, ASC’s Commercial Marketing Manager, said: “This move reflects REWE’s drive to build their range of sustainable seafood. Through their commitment REWE and their supply chain partners are providing German consumers with the opportunity to support farms that operate with concern for the environment and social responsibility.  

“REWE’s Goldlocke product joins a steadily growing selection of ASC certified seafood for the German market. We now have 160 ASC certified products available in Germany, a 12 per cent increase in the last three months.”

Traceability assurance

Tilapia for the Goldlocke product is farmed by Regal Springs, the first farm to become ASC certified in late 2012. The certified tilapia is then distributed by the Dutch company Seafood Connection, which is a leading supplier of responsibly sourced seafood for the European market.

The ASC logo assures consumers that this product can be traced back through the supply chain to the responsibly managed Regal Springs farm. Each company in the supply chain holds ASC chain of custody certification. To achieve this they have been independently assessed to ensure that they meet strict requirements and have in place traceability systems that ensure no product mixing or substitutions can occur.

About tilapia

Tilapia is the third most important farmed fish after carp and salmon. There are 24 ASC certified tilapia farms across Indonesia, Malaysia, Vietnam, Honduras, Costa Rica, Ecuador, Columbia, Mexico and Taiwan.

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